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Reports

Research Report | Banking: Open to Changing Customer Needs

More than 85% of customers value trust and security when selecting a provider to receive banking services from.

Gain more insights in Banking: Open to Changing Customer Needs, our research report based on behaviors and attitudes of more than 500 banking customers.

Throughout, we look at some of the key drivers of change in the rapidly modernizing banking sector and analyze what customers expect from their banking services today.

banking survey chart

We also consider the value of leveraging rich data for better customer experiences in banking, and how providers can future-proof their place in an increasingly competitive market with an advanced customer data platform (CDP).

 

Other Reports of Interest
White Papers
White Paper | Real-time Done Right: From Customer Insight to Customer Engagement
White Papers
White Paper – Webinar | Core Banking Modernization with a CDP
White Papers
White Paper | Beyond the Branch: Building Digital Customer Relationships in Banking
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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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