Driving adoption of an embedded credit health feature
The challenge
Troy Bank & Trust's Credit Insights tool sits inside online and mobile banking, but embedded features only deliver value when customers notice them. The bank needed an ongoing presence across nearly 14,000 reachable checking customers, with adoption measured in completions, not impressions.
The solution
NGDATA's Intelligent Engagement Platform ran the Credit Insights Promotion as an always-on offer in online and mobile banking, reaching customers in the flow of everyday banking. It delivered 263,716 banner experiences with minimal ongoing management and real-time reporting.
