NGDATA’s Intelligent Engagement Platform is an AI-driven customer engagement solution that enables businesses to unify all their data sources, creating a single, clear view of their customers. 

The platform leverages advanced AI and industry-tested playbooks to identify and segment audiences effectively via your pre-existing MarTech tools orchestrates personalized customer journeys with a continuous loop of intelligent feedback.

This ensures experiences are curated based on real-time interactions and behaviors, providing an omnichannel engagement that’s context-aware and relevant to each customer.

NGDATA offers an Intelligent Engagement Platform (IEP) that bridges the gap between your diverse data sources and your marketing automation tools. IEP helps businesses unify and understand their data at a granular level, creating a comprehensive view of customers.

Using advanced AI algorithms, IEP intelligently segments these customer profiles into specific audiences based on various characteristics and behaviors. Then, it orchestrates personalized marketing campaigns that are designed to engage these specific audiences.

The touchpoints that reach your customers are driven by your existing marketing automation platforms. So, while IEP doesn’t perform the role of a marketing automation platform, it significantly enhances the effectiveness of these platforms by providing them with more accurate data, superior audience segmentation, and intelligent campaign orchestration capabilities.

While IEP incorporates the core functionalities of a Customer Data Platform (CDP), it offers much more, going beyond simply collecting and unifying customer data across various sources. Here’s why IEP stands out:

Intelligent Segmentation: Utilizing advanced artificial intelligence and machine learning algorithms, IEP intelligently segments customers into specific audiences based on their behavior, preferences, and interactions. This goes beyond the basic segmentation features that many CDPs offer, providing more nuanced, dynamic, and effective segmentation.

Customer Journey Orchestration: IEP not only compiles and organizes data, but also uses it to orchestrate personalized customer journeys. It employs AI to identify the ‘next best’ experience for each customer, curating a tailored journey that responds to real-time shifts in behavior and preferences.

Real-Time Interaction Management: NGDATA’s platform doesn’t just store and analyze data – it acts on it in real time. This means businesses can respond more quickly and appropriately to changes in customer behavior or market trends.

Advanced Analytics: IEP offers more powerful analytics capabilities than a standard CDP. It applies machine learning to customer data to gain additional insights that transform how businesses understand their customers. It enhances marketing effectiveness across both digital and physical channels, maximizing targeting precision.

Seamless Integration: IEP can easily integrate with various business systems, marketing automation platforms, and data sources. It provides a comprehensive, unified customer view that enhances all other business operations, not just marketing.

While IEP does perform the role of a CDP in unifying customer data, its additional features and capabilities make it an intelligent engagement platform that offers superior insights, personalization, and real-time adaptability.

With IEP, you have the flexibility to leverage data from virtually any source, ensuring you have a complete, 360-degree view of your customers. This is facilitated through the following methods:

Pre-built Data Connectors: IEP comes equipped with a multitude of pre-built connectors to various widely-used systems and platforms. These connectors allow you to quickly and effortlessly pull in data from multiple sources such as CRM systems, web analytics tools, email marketing platforms, and more. This means you can unify data from different corners of your business without requiring significant IT resources or undertaking complex integration projects.

Custom Integrations: For those unique or proprietary data sources specific to your organization, IEP provides the ability to build custom integrations. With this, you can ensure that even the most niche or specialized data isn’t left out of your customer understanding. These custom integrations are designed to be secure, ensuring your data is safely transmitted and stored.

IEP’s design and functionality ensure that regardless of where your data originates, it can be seamlessly and securely incorporated into your unified customer view, empowering you to make informed, data-driven decisions.