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Pioneer Bank

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NGDATA

Turning business banking data into new small business loans

The challenge

Pioneer Bank serves roughly 48,000 business customers, but not all are a fit for a lending offer at a given moment, and messaging everyone risked wasted spend and fatigue. With its SBA and Express lending products in place, it needed to reach the right customers at the right time.

The solution

NGDATA's Intelligent Engagement Platform analyzed relationship and transactional data to identify the best-fit 10,900 business customers. Personalized, real-time messaging ran in digital channels over a 7–8 week campaign within Pioneer's broader multi-channel campaign.​

1.04%
Conversion rate among the 2,013 business customers reached
“Targeted Engagement has been a true game changer for our marketing efforts. The platform enables us to segment our online and mobile banking users into highly defined audiences and deliver targeted, timely messaging that drives both awareness and conversion.”
Schuyler Bull - CMFP, VP & Director of Marketing & Communication
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