Deliver the Right Offers to the Right People, at the Right Time
Once you have access to the Customer DNA, you can build audiences. Improve campaign efficiency with on-the-fly audience segmentation tuned to real-time shifts in customer behavior, interactions, preferences and propensities.
Build target audiences based on any combination of 1000+ industry-specific DNA metrics, which are continuously changing due to the real-time nature of the metrics and audience membership selection.
Find the best audience members to target at scale based on real-time data. The IEP provides machine learning capabilities that are just one click away. Create audiences based on similarities with other customers, called Look-alike Modeling, and explore audiences to identify relevant sub-segments, called Clustering.