New technologies are changing marketing practices. It's important to have skills like working with Gen AI, data sourcing, and analysis to connect banks with customers.
Banks and credit unions can use life event marketing to identify and target consumers who are actively seeking specific financial products.
Marketers discuss their favorite social media posts and why they stood out, giving banks and credit unions a unique chance to humanize their brand...
Banks adopting AI face challenges in training frontline staff. Workers often don't use the technology themselves, creating gaps in knowledge.
NGDATA is a customer engagement AI company that helps banks understand, predict, and act on every customer moment.
