5 consumer life events banks can’t afford to miss

Read the original full report from Financial Brand Magazine here.

Here is a brief summary of the article:

• Life events are key moments in a consumer’s personal or business world.
• Trigger events are actions taken by the consumer prior to that event.
• Multisourced marketing signals help banks access a comprehensive view of the consumer’s impending life event.
• The five major life events that are the top triggers for banks are:
  • Buying a home or refinancing a mortgage
  • Getting married or having a child
  • Retiring
  • Graduating from college
  • Starting a business
• These events can identify consumers and businesses who are not only eligible for, but actively seeking, specific financial products.