Seven marketing strategies to help banks attract business customers
Banks must overcome several obstacles in their pursuit of more consistent growth.
Read the original full report from the ABA Bank Marketing Journal here.
Here is a brief summary of the article:
- Banks must prioritize attracting and retaining businesses to maintain their business portfolios.
- Established marketing strategies can be improved or new ones can be adopted to provide a platform for success.
- The pandemic caused banks to reduce marketing spending, but some banks have increased their spending to attract new customers.
- Banks often lack the ability to store and manage essential marketing data, making it difficult to target and personalize marketing efforts.
- Legacy systems may not integrate well with customer relationship management platforms, limiting the effective use of customer data for marketing.
- Third-party B2B lists often contain outdated or inaccurate information, making it challenging to reach the right people.
