Seven marketing strategies to help banks attract business customers

Read the original full report from the ABA Bank Marketing Journal here.

Here is a brief summary of the article:

• Banks must prioritize attracting and retaining businesses to maintain their business portfolios.
• Established marketing strategies can be improved or new ones can be adopted to provide a platform for success.
• The pandemic caused banks to reduce marketing spending, but some banks have increased their spending to attract new customers.
• Banks often lack the ability to store and manage essential marketing data, making it difficult to target and personalize marketing efforts.
• Legacy systems may not integrate well with customer relationship management platforms, limiting the effective use of customer data for marketing.
• Third-party B2B lists often contain outdated or inaccurate information, making it challenging to reach the right people.