Remembering The Fundamentals Of Marketing In A Digital Age

Read the original Forbes article here.

Here is a brief summary of the article:

• Personalized experiences drive sales and repeat business.
• The four P’s (product, price, place and promotion) should be the building blocks of marketing.
• The three P’s (process, physical evidence and people) are necessary additions.
• AI and automation have transformed marketing in the past three years.
• Basic marketing principles are adaptable and able to work in synergy with the latest technological innovations.
• Understanding the customer brief is crucial to avoiding misalignment between the campaign created and the customer brief.
• The four P’s are about understanding the wants and needs of customers and how to extract value from that.