Rally Credit Union’s Rebranding Campaign Plays on Its New Name

Read the original full article from the Financial Brand here.

Here is a brief summary of the article:

• NavyArmy Community Credit Union has rebranded itself as Rally Credit Union, incorporating its military roots while also making its new name more inclusive.
• The rebranding process included three years of board discussion, focus group input, and consumer surveys.
• The new logo of Rally Credit Union incorporates NavyArmy’s dark blue into its color scheme, and the typeface changed only slightly.
• Rally Credit Union has finished rebranding the exterior of its 20 branches, with the next phase being more expansive interior redesigns.
• Unlike NavyArmy, Rally Credit Union’s membership eligibility is not limited to military personnel.