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How one company justified a million-dollar logo redesign inspired by the Mona Lisa

Pepsi has launched its first significant logo redesign in 14 years, aiming to blend modern aesthetics with nostalgic elements. The updated visual identity features a striking electric blue and black palette while reintegrating the Pepsi name within the iconic globe, a change driven by consumer feedback. This redesign is intended to evoke the “ripple, pop, and fizz” that defines the brand's essence.

Jenn Day
Jun 4, 2024

Read the Fortune article here.

Here is a brief summary:

  • Global Rollout: The new logo was launched in over 120 markets, marking Pepsi’s first major redesign in 14 years.
  • Design Elements: The new visual identity features an electric blue and black palette, combining modern and nostalgic elements, with the iconic Pepsi globe now including the brand name.
  • Consumer Involvement: Pepsi asked people worldwide to draw their version of the logo, influencing the final design to reconnect the globe and brand name.
  • Iconic Installations: Digital displays of the new logo were showcased at global landmarks, including the O2 arena in London and Ain Dubai.
  • Brand Philosophy: The redesign aligns with Pepsi’s “Thirsty for More” philosophy, promoting boldness and a desire for new experiences.
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