Do Banks That Outspend Their Peers on Marketing Grow Faster?

Read the original article from Financial Brand here.

Here is a brief summary of the article:

• The study analyzes investment in marketing against growth in loans, deposits, and revenue for banks with $2 billion to $10 billion of assets.
• Bank marketers tend to look for benchmarks to see if they are investing less in growth than their peers.
• The study draws on data from the Federal Deposit Insurance Corp. and provides insight into marketing spending across all institutions.
• The study found that banks reporting marketing expenses grew total loans, demand deposits, and revenue to a greater degree than the banks that did not report marketing expenses.