At NGDATA, we’re committed to helping organizations deliver end-to-end customer engagements that drive real value at every stage. As such, we’re thrilled to have also been acknowledged as a top vendor in The Forrester Wave™: Customer Analytics Technologies, Q2 2022. This marks the second time we’ve been identified by Forrester this year, after the independent research firm featured us in The Forrester Wave™: Real-Time Interaction Management (RTIM), Q2 2022.
We consider this recognition as validation of our advanced CDP’s unique positioning within the customer data value chain. By equipping marketers with advanced customer insights in real-time, the Intelligent Engagement Platform offers an intuitive way to drive highly relevant next best experiences for individual customers at scale. And with our platform’s out-of-the-box use cases, marketers can realize value quickly.
The Forrester Wave™: Customer Analytics Technologies, Q2 2022 states that, “NGDATA’s Intelligent Engagement Platform excels at decisioning and optimization” – something we’re particularly proud of.
With an enriched customer analytics foundation, we’ve designed our platform’s decision-making capabilities to transcend those of standard CDPs. It begins by creating individualized profiles, known as Customer DNA™, to give marketers a holistic view of every customer at every stage.
This then feeds our platform’s AI-powered Opportunity Index, an intuitive scoring system that evolves and optimizes in real-time – guiding marketers towards the next best experience for each prospect and customer. Marketers can access the most up-to-date customer insights, from offer eligibility to purchase propensities, to engage customers with only contextually relevant content.
The CAT report continues to say that, “NGDATA is a good fit for enterprises with strong modeling capabilities that want to prioritize real-time, analytically driven actions at scale.”
Having now been included in two recent Forrester Wave™ reports, we believe the unique positioning of the NGDATA platform has been established in the market through RTIM, which marries real-time individual customer intelligence with the capability to engage across multiple customer journeys and touchpoints. NGDATA connects insights, decision-making and orchestration ensuring customer interactions are of meaningful value.
As mentioned, this isn’t the first time we’ve been recognized in 2022. Earlier this year, we were listed as one of 14 significant RTIM providers in The Forrester Wave™: Real-Time Interaction Management, Q2 2022 based on an evaluation of our CDP’s capabilities. You can read more about our RTIM recognition here.
“Intelligent customer analytics is a key differentiator for us compared to other vendors in the CDP market, thanks to the solid analytics foundation in our platform. By creating a holistic, real-time view of customers’ current and future needs at every given moment, the Intelligent Engagement Platform helps organizations across the world drive value through analytically
driven use cases.”