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CNB Bank

CNB-bank-bw
NGDATA

Surfacing hidden HELOC conversions with a Bronze upgrade

The challenge

On NGDATA's Base package, CNB Bank could deliver its Spring HELOC Offer in online and mobile banking, but couldn't target audience segments or see whether the offer drove conversions. With seasonal home equity demand rising, one of its highest-priority offers was running largely in the dark.​

The solution

CNB Bank upgraded from Base to Bronze on NGDATA's Intelligent Engagement Platform, unlocking audience targeting and conversion visibility. Because the offer had run since April 2026, real-time reporting surfaced engagement and conversions that had been happening all along.​

5%
of reached customers engaged with the Spring HELOC offer

 

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