What is a Customer Data Platform (CDP)
A Customer Data Platform brings together the complete history of interactions and behaviors across all channels, online or offline, to provide a robust, in-depth understanding of every individual customer. This enables businesses to provide a unified and omnichannel customer experience that meets customers’ expectations. By leveraging a CDP, businesses shift the use of the customer database from IT to the entire business, while leaving the technical teams in control.
The growing volume of big data overloaded customer-facing teams, left them with no practical way to successfully integrate all customer data points to ensure a completely data-driven decision-making approach. So, designed with the business user in mind, a CDP focuses on creating a central location for all customer data, including socio-demographic data, product portfolio, transactional data to web and mobile browsing history, email, chat, and phone interactions with the brand, social media behavior, and more.