Isn’t an ordinary video good enough? Not in today’s data-driven world in which personalization rules the day and video is the hottest medium across digital channels. Between April 2015 and September 2015, for instance, the number of videos being played back on Facebook alone doubled, growing from 4 billion to a 8 billion video views per day in just six short months. And, that’s not even considering the widespread use of video across other wildly popular video marketing platforms like Snapchat, Instagram and YouTube.
The benefits of personalized marketing are also well-established:
- Research from Aberdeen shows that personalized emails boost click-through rates by 14% and conversions by 10%.
- DemandGen found that leads nurtured with targeted content produce 20% more sales opportunities.
- In an analysis of 650 multi-channel marketing campaigns, MindFire found that personalized marketing campaigns overwhelmingly – and consistently – out-performed static campaigns.
- HubSpot studied more than 93,000 calls-to-action created with the platform, as well as hundreds of millions of views, over a 12-month period. What did they find? Calls-to-action targeted to individual users benefited from a 42% higher view-to-submission rate compared to CTAs that were the same for all users.
Here’s the thing: these statistics aren’t even new. It’s been well-known for years that personalization has major impacts on marketing campaign effectiveness, conversions, brand loyalty, and just about every other KPI you can imagine. And with video experiencing massive, widespread growth, it only makes sense to marry a proven strategy (personalization) with the hottest medium (video) to develop personalized videos.
Cisco predicts that by 2019, 80% of all internet traffic will be streaming videos, meaning that marketers need to take advantage of video to reach their audiences. It’s a trend marketers have already taken note of, with 74% reporting that video out-converts other forms of content in a recent DemandGen survey. Combine the power of personalization with the widespread consumption of video, and personalized video marketing is a sure path to powerful results.
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