Solution Approach

Leverage the IEP’s integrated data sources across the telco’s ecosystem and provides the means to easily access them in real-time. Detect any change in customer behavior indicative of a medium to high churn risk. Then an experience can be triggered to an agent to attend to the customer’s concerns, with relevant offers that are scored by the IEP based on the customer’s needs at that time. In addition to this, the telco’s homegrown churn prediction models (if available) can also be used by the IEP as additional input to enhance its churn prediction. 

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