Thought Leadership

The Science Behind Customer Churn

NGDATA’s CEO, Luc Burgelman, talks about why companies need to place major focus on reducing churn this year.

In order to identify early signs of potential churn you first need to start getting a holistic view of your customers and their interactions across multiple channels such as store/branch visits, product purchase history, calls to customer service, Web-based transactions, and social media interactions, to name a few.

The sheer volume of customer data available to companies has made it almost impossible to store, analyze and retrieve meaningful insights using traditional data management technologies. But now, big data can help you solve these challenges and allows you to leverage both structured and unstructured data from multiple channels.

Click here to read the full article in Entrepreneur.

entrepreneur logo