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White Papers

White Paper | Real-time Done Right: From Customer Insight to Customer Engagement

Right here, right now.
When it comes to engaging today’s digitally confident and ultra-connected customers, these four words hold more power than you might think.

Targeting your customers with interactions that are both tailored and timely is key to optimizing their experience at every stage of their journey and strengthening relationships that you both get value from. Yet, many companies fail to deliver the right communications via the right channels at the right time.

In ’Real-time Done Right: From Customer Insights to Customer Engagement’, Customer Data Platform Institute (CDPI) Founder David Raab delves into the true value of real-time engagement, evaluates the key challenges facing businesses on their personalization roadmap, and shares valuable insights on how to navigate them.

The Real-time Checklist and the David Raab Video Series can be found on the Real-time Done Right Page.

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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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