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White Papers

White Paper | Gaining Value from a Customer Data Platform

Marketers today are caught between two irresistible forces: the spread of fragmented customer data and the demand for unified personalization of each customer’s experience. The rapid rise of Customer Data Platforms (CDP) is largely due to their promise to resolve this conflict by assembling fragmented data into sharable customer profiles.

But how do you pick the right CDP? And how do you choose your first use case(s)? Building unified profiles is just the start. Gaining value from the CDP investment requires using the profiles after they’re built. So after picking one, how do you get the most out of it? And what do you need to consider when getting started? 

Read our tips on how to get the most value out of a CDP in this white paper.

Fill out the form to download the white paper
Other White Papers of Interest
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White Paper | Is Your MarTech Stack Missing Its Brain?
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White Paper | Real-time Done Right: From Customer Insight to Customer Engagement
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White Paper – Webinar | Core Banking Modernization with a CDP
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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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