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Webinar Replays

Webinar | A successful use case approach for CDPs in banking and telecom

Pressured by various market evolutions, banking and telecoms started leveraging customer data to generate value. Implementing a customer data platform is the first milestone in becoming truly data-driven. But to ultimately gain value from a CDP, it comes down to setting up a scalable use case strategy to drive success.

Fill out the form to review the Webinar recording, and learn about the differences and similarities between banking and telecom, both on an industry and a regional level (APAC versus EMEA).

The webinar was held on:
Thursday March 25, 11 a.m. CET / 6 p.m. SGT

Speakers:
Ruud Schuijt – Jasmine Cheng
Hosted by Jens Ponnet, NGDATA

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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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