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White Papers

White Paper – Webinar | Core Banking Modernization with a CDP

A win-win for IT and Business

Banking customers’ expectations are shifting – and the banking industry must adapt and evolve if it’s to retain customers and compete against the rising FinTech sector successfully.

In ‘Core banking modernization with a CDP: A win-win for IT and business’, we explore how modernizing the industry from the core can help banks drive individualized engagements at every stage of their customer journey.

Fill out the form to read the white paper and view the webinar recording.

Webinar Speakers:
NGDATA Jens Ponnet – Kevin Shaver

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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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