Data integration is one of the biggest challenges in the telco sector. The many mergers and acquisitions have made it difficult to centralize all the customer data and to get value out of it. Knowing the customer on an individual basis enables you to drive relevant, personalized customer communications. However, adding insights on device and household level, truly ups your business’s customer experience levels. This will help you retain customers if you know that people are prepared to pay up to 16% more for great customer experience.
In this webinar, our experts zoomed in on the challenges of data integration at household level and highlighted a successful approach supported by underlying technology. They covered what use cases can be built on top of these insights, and the business results they drive.
Fill out the form to watch the webinar recording, and learn about the challenges of data integration at household level and highlight a successful approach supported by underlying technology.
The webinar was held on:
June 8 2021, 10 a.m. EST / 4 p.m. CEST
Katrien Van Hover – Josh Johnson
Hosted by Jens Ponnet, NGDATA