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Videos

Video | Doug Gross speaks to Finextra on the role of the ‘Citizen Developer’

Doug Gross, CEO, NGDATA, speaks to Hannah Wallace, Finextra about how real-time insights on individual customers are the principal drivers to meeting and surpassing customer expectations.

More info? Read our white paper:
Citizen Developers and the Empowered Marketer
This white paper looks at how one of the most recent trends in IT – the citizen developer – can help bank marketers become truly empowered in how they get the best out of customer data.
> View the White Paper

 
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Video | The Intelligent Engagement Platform Product Video
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Video | More personalized interactions with a sophisticated CDP
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Video | Telenet Case
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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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