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Infographics

Infographic | 4 Unique Capabilities of a CDP

A new Customer Data Platform (CDP) is born every day, but understanding its capabilities and why you might use one remains elusive to many of our customers. The CDP Institute defines a CDP as “a packaged software that creates a persistent, unified customer database that is accessible to other systems”.

Differentiating between CDPs and understanding their unique capabilities relies on unpacking: what functions are in each software package, how is a persistent key created and maintained, and what other systems can the database speak to and what can it do with them.

  • Customer data aggregation
  • Personalizing each interaction
  • Automation of insights and seamless orchestration
  • Uncovering opportunities

Find out all the details in our infographic: 4 Unique Capabilities of a CDP Infographic

Other Infographics of Interest
Infographics
Infographic | The NGDATA CDP Throughout Customer Journey
Infographics
Infographic | Humanizing the Digital Customer Experience
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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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