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Guide | How to Use Your Customer Data for Impactful Inbound Marketing

Many customers are now taking the initiative and proactively connecting to companies via their inbound channels. These “always on” inbound channels give marketers more opportunities to interact with customers. You must now be at the ready to impress your customers at every inbound opportunity, or else risk losing them and the valuable business they bring your company.

In this ebook, we’ll explore how you can make the most of your inbound marketing programs by using your data to truly understand your customers’ wants and needs, and to interact with them with the most impact.

 

Guide | How to Use Your Customer Data for Impactful Inbound Marketing
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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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