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Guides

MarTech Handbook Volume 1 and 2

Lots of the brands are on the path to creating data-driven customer experiences, but there’s a disconnected MarTech stack in the way. 

If this sounds familiar, we’ve got a two-part handbook that needs to be next on your reading list. 

In Volume 1, you’ll learn how to lay the foundations for a smarter data strategy with a well-oiled set of tools.  

Because if your marketing tools aren’t working together, turning insights into meaningful interactions is going to be a real challenge. 

And that’s exactly what Volume 2 is all about – learning how to use these capabilities to make your data actionable. 

If you’ve got a goldmine of data but you’re still not creating relevant, omnichannel experiences at the right moment, I really recommend reading both parts.

Fill out the form to read the MarTech Stack Handbook Vol1 & 2 >>

Other Guides of Interest
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Article
Guide | CDP Best Practices – C-level Perspectives
Guides
Guide | 3 Customer Experience Strategy Best Practices to Supercharge Your Brand
Guides
Guide | 10 Marketing Strategies for Banks and Financial Institutions to Surpass the Competition
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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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