Relevance is the key to success. When it is combined with successful personalized communications, people feel a connection with them and are therefore more likely to engage or respond. In fact, most people don’t mind receiving communications if they are highly relevant, so targeting customers with messages that respond to their needs – in a timely fashion – and even delight them, are likely to build long-term trust in a brand.
So, the answer for businesses is to know as much as possible about the individual preferences of customers. Find a way to store and act on those preferences in the channels they use when they have the highest propensity to engage in real-time.
Find out how your business can become truly customer-centric with our Impact Study, that we created in partnership with Finextra. It is a deep dive into the benefits of customer-centric marketing, the scalability of customer-centricity, the process for implementing new technology into your organization, and how a Customer Data Platform helps you reach your business goals.