Thought Leadership

Our content focuses on the power data-driven brands have, and how it can be used to deliver superior customer experiences.

Guides Featured

MarTech Handbook Volume 1 and 2
Infographics Featured

Infographic | Types of CDP
Guides Featured

Guide | CDP Best Practices – C-level Perspectives

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Guides

MarTech Handbook Volume 1 and 2
Infographics

Infographic | Types of CDP
White Papers

White Paper | Is Your MarTech Stack Missing Its Brain?
Guides Article

Guide | CDP Best Practices – C-level Perspectives
Reports

Research Report | Digital Insurance
Reports

Research Report | Banking: Open to Changing Customer Needs
White Papers

White Paper | Real-time Done Right: From Customer Insight to Customer Engagement
White Papers

White Paper – Webinar | Core Banking Modernization with a CDP
White Papers

White Paper | Boost your customer experience with household insights
Videos

Video | The Intelligent Engagement Platform Product Video
Videos

Video | More personalized interactions with a sophisticated CDP
Infographics

Infographic | Boost Your Customer Connections in Telecommunications
Webinar Replays

Webinar | Boost your customer experience with household insights
Webinar Replays

Webinar | A successful use case approach for CDPs in banking and telecom
White Papers

White Paper | Beyond the Branch: Building Digital Customer Relationships in Banking
White Papers

White Paper | Gaining Value from a Customer Data Platform
White Papers

White Paper | 3 steps to drive customer-centricity with a CDP
Infographics

Infographic | 4 Unique Capabilities of a CDP

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Innogy is Germany’s leading energy company, with revenue of around €44 billion, more than 40,000 employees and activities in 16 countries across Europe. With its three business segments Grid & Infrastructure, Retail and Renewables, Innogy addresses the requirements of a modern, decarbonized, decentralized and digital energy world. Innogy wanted to...

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This Fortune 50 US Retail bank has 10 million mobile users (running the bank’s mobile app on their smartphones). The bank has agreements with more than 10,000 merchants and wants to push coupons and discount offers to their credit card holders, depending on the user’s profile and location. The bank’s main...

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