Delivering timely and truly meaningful interactions relies on rich data – and knowing how to use it. Only when an organization is harnessing aggregated, cross-channel data to target customers with personalized interactions can it be considered data mature.
While the advantages of unlocking data potential are clear from a commercial perspective, understanding how to leverage insights for better customer experiences relies on first assessing the maturity of your current data strategy.
To support organizations at this stage of their customer experience roadmap, NGDATA designed the Customer Data Maturity Assessment (CDMA) tool, an accessible self-evaluation, built to provide a clear overview of how successfully businesses are utilizing quality data to engage their customers.
By analyzing key data maturity milestones, from implementing an intelligent data stack to developing a single customer view and engaging in real-time the CDMA tool assesses the participant’s data approach and offers expert feedback on how to continue optimizing their strategy.
The benefit of this tool is that it is some kind of realization check for businesses, in that they will understand where they are with their data maturity, and it makes them think about the path forward towards 1-1 real-time customer engagements.
Jurgen Desmedt – CMO at NGDATA
Take the five-step assessment.