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Press Release

NGDATA develops nimble 5-step Customer Data Maturity Assessment

Delivering timely and truly meaningful interactions relies on rich data – and knowing how to use it.   Only when an organization is harnessing aggregated, cross-channel data to target customers with personalized interactions can it be considered data mature.  

While the advantages of unlocking data potential are clear from a commercial perspective, understanding how to leverage insights for better customer experiences relies on first assessing the maturity of your current data strategy.    

To support organizations at this stage of their customer experience roadmap, NGDATA designed the Customer Data Maturity Assessment (CDMA) tool, an accessible self-evaluation, built to provide a clear overview of how successfully businesses are utilizing quality data to engage their customers.  

By analyzing key data maturity milestones, from implementing an intelligent data stack to developing a single customer view and engaging in real-time the CDMA tool assesses the participant’s data approach and offers expert feedback on how to continue optimizing their strategy.  

The benefit of this tool is that it is some kind of realization check for businesses, in that they will understand where they are with their data maturity, and it makes them think about the path forward towards 1-1 real-time customer engagements.
Jurgen Desmedt – CMO at NGDATA

Take the five-step assessment.

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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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