Putting the customer at the center of a marketing strategy, through more relevant engagement, is an effective step toward true customer experience marketing. The goal is to become customer-centric by exceeding customer expectations with messages and offers they actually want, not ones that are based off of a company-centric agenda.
Not knowing customers well enough to deliver these relevant offers and personalized experiences is the biggest hurdle to customer experience marketing.
Get your free guide on the 9 tips for creating your own engagement marketing strategy to truly engage your customers.
