A CDP for Insurance Providers
Achieve 1-to-1 personalization with policyholders and prospects through real-time, customer-centric engagements, all thanks to our advanced CDP for insurance providers.
Improve click-through rates
Increase conversion rate
Reduce drop-off & bounce rates
Boost engagement ratios
AT A GLANCE
The CDP to maximize revenue per policyholder
Drive hyper-personalized engagements in real-time with our intelligent CDP for insurance providers.
With in-built customer analytics and journey orchestration, it allows insurance companies to drive contextually relevant, omnichannel engagements based on an always optimized customer view.
Your marketers will have the freedom to launch and manage data-driven campaigns with ease, all thanks to our low-code CDP with intuitive UI.
Boost loyalty & premiums with a smarter CDP
Transform the relationship between providers and policyholders and boost revenue per customer with the right content, delivered at the right time, via the right channel.
With our advanced CDP, create digital journeys that improve the policyholder experience (e.g., when filing claims online) and increase your share of wallet (e.g., by incentivizing customers to expand their product portfolio with usage-based programs).
You’ll have an optimized view of your customers at your fingertips, giving you the insights needed to uncover high-potential audiences, personalize policyholder experiences, and reactivate “sleeping customers” with targeted offers.
CDP Use Cases for Insurance Providers
Our NGDATA use cases for insurance providers have been created to solve common challenges businesses are facing.
Support key life moments with personalized interactions
Gain your policyholders’ trust by prioritizing their personal and financial well-being and driving value throughout key life moments.
Create long-lasting relationships and position your brand as a life advisor with our Insurance Solution, enabling you to compete with digital-first InsurTech players.
By accessing optimized insights in real-time, you can understand and respond to changes in your customers’ circumstances, insurance needs, and life stages.
Engage policyholders with real-time personalization
Personalize policyholders’ experiences from the get-go with out-of-the-box insurance use cases and intuitive UI, designed to reduce the time-to-value of campaigns.
With always optimized Customer DNA™, which combines policyholder data from all channels and touchpoints, you can leverage intelligent insights with more agility than traditional data science allows.
Our AI-driven decision-making capabilities make personalization possible from the very beginning, with smart audience discovery and clustering algorithms allowing you to tailor campaigns to new customers.
Enjoy premium KPIs with our insurance CDP
Increase annual premiums
Increase leads and conversions with consistently personalized engagements for better annual premium growth.
Identify opportunities proactively
Boost CLTV throughout policyholders’ early journey stages by leveraging predictive customer insights to offer the next best experience.
Optimize acquisition journey
Guide customers throughout journey stages with convenient, intuitive, and engaging experiences, from initial targeting to retargeting and nurturing.
Proactively engage with customers with upcoming policy renewals to boost retention and minimize churn.
Heighten customer engagement
Promote rewards-driven wellness programs to increase engagement, gain customer insights, and build long-lasting relationships that position your brand as an advisor.
A fully comprehensive insurance CDP
Our Insurance Solution empowers providers to connect with policyholders
in a smarter and scalable way, reducing the time-to-market of data-driven
campaigns with a comprehensive set of predefined metrics and models.
Our advanced CDP equips providers with real-time Customer DNA™, an optimized view of their prospects and policyholders. From omnichannel interaction data to insurance-specific insights, you’ll be equipped to drive smart and immediate engagements. For instance, it’ll show when members of a wellness program become more active, prompting you to reward them in real-time.
Drive 1-1 interactions at the right time, on the right channel, and in the right context with our CDP’s out-of-the-box campaigns. By leveraging our Customer DNA™ feature, these allow you to curate personalized journeys at every stage – whether you’re retaining customers or activating a new campaign.
Built-in analytical models
for the business user
Our product’s built-in machine learning capabilities generate propensity and churn models and minimize heavy data science work. From lookalike modeling for audience discovery, to churn modeling for smarter retention strategies, our user-friendly yet analytics-focused CDP keeps the power of AI at your fingertips.
“NGDATA’s Intelligent Engagement Platform is Certified as a RealCDP and meets all core CDP requirements and supports enhanced CDP capabilities and best practices.”
David Raab – CDP Institute
We’ve Done This Before
Trusted by insurance companies
Requirements & planning
To start, we’ll identify the pains and objectives of your industry, alongside key operational personas. We’ll also identify your solution categories and associated objectives.
Next, we’ll create a high-level functional design. This includes defining framework components (such as propensity models and data models), relevant use cases, and offers, experiences, and metrics.
We’ll then work with our partners to configure your solution environment and start building entity and interaction schemas. We’ll configure metrics, load test data, build key integrations, and input text.
Validate & deploy
Once we’ve validated the solution, we’ll deploy our CDP while providing ongoing support, maintenance, and solution optimization.