Real-time marketing has evolved from marketers scrambling to take advantage of trends in an attempt to transform their marketing efforts in a way to make products and services appeal to customers, to marketers using customer data to deliver personalized content across channels. Rather than being reactionary and hoping that their messaging is relevant to customers based on a fleeting trend, today’s marketers are shifting to customer-centric practices and letting the customers’ desires and behaviors drive marketing efforts.
Real-time marketing with the proper real-time marketing tools like NGDATA’s CDP makes personalization lucrative for organizations. In fact, LeadSift reports that real-time marketing benefits include a 16% lift in customer sentiment, a 14% lift in purchase intent, an 18% lift in interest, and, most importantly, consumers are 22% more likely to consider a brand due to real-time marketing efforts.
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However, for marketers to succeed with real-time marketing, they must have access to premium real-time marketing tools that deliver quality, accurate customer behavior analytics. That’s where NGDATA’s CDP and Customer DNA come in; by incorporating customer data from every possible source, Lily gives marketers a complete view of customers. NGDATA’s CDP focuses on up-to-date preferences and trends and customer data analytics that put marketers in a much better position to interact with customers in timely, relevant ways at every stage of the customer journey.
Learn more about NGDATA’s AI-powered CDP, the leading marketing analytics software solution to power your real-time marketing initiatives from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
Challenges of Real-Time Personalization
Real-time marketing is not without its challenges. Besides the fact that some marketers continue to disagree on exactly what constitutes real-time marketing, marketers also struggle to deliver personalized content correctly. According to one study, 77% of marketers characterize real-time personalization as crucial, but 60% of marketers struggle to personalize content in real-time.
Many of the real-time marketing tools that are available today do not personalize content in real-time, when customers are interacting with websites and social media; rather, they offer personalized content after a customer’s first visit to a website. Other personalization solutions only personalize the most basic elements of marketing websites. As Econsultancy research shows, the vast majority of marketers struggle with proper data collection: only 18% of client-side marketers around the globe report having a strong ability to collect data about individual website visitors.
Learn more about how NGDATA’s AI-powered CDP, a comprehensive marketing analytics software solution, provides deep operational insights in real time. Contact us via email or phone to talk with an NGDATA representative today.
Benefits of Utilizing NGDATA’s CDP as Your Real-Time Marketing Tool
Not only are consumers expecting and demanding personalized interactions with companies, but they prefer them. Studies show that 40% of consumers spend more as a result of a personalized website experience and businesses using real-time data to send mobile offers are realizing conversion rates an average of seven times higher.
As a customer analytics and insight platform, NGDATA’s AI-powered CDP gives marketers and their companies access to real-time information at the individual customer level. By gathering customer data from all possible sources, NGDATA’s CDP gives organizations a complete, 360-degree view of their customers, making it possible to drill into behavioral intelligence and learn as much about your customers as possible. You will be able to make next-best-action and next-best-offer recommendations supported by data. Thanks to NGDATA’s CDP and its real-time customer insights, you will be in the best position to interact with customers in relevant ways throughout their journey and rest assured you are making the most relevant offers at exactly the right time.
NGDATA’s CDP also features Customer DNA, which is comprised of a configurable, scalable library of thousands of pre-defined and client-specific metrics that describe individual customers in a real-time, highly-detailed manner. Customer DNA combines all of your customer data to deliver insights gleaned from socio-demographic, behavioral, contextual, and predictive analytics. The real-time nature of Customer DNA also assists marketers in identifying each customer’s channel preferences so that you can build accurate omni-channel customer profiles. Of course, NGDATA’s AI-powered CDP works at each stage of the complete customer lifecycle and becomes more intelligent over time.
Learn more about NGDATA’s AI-powered CDP, a leading marketing analytics solution providing 360-degree views of each individual customer in real-time through Customer DNA profiles. Or, get in touch via email or phone to talk with an NGDATA representative about how the NGDATA CDP informs some of the world’s leading customer-centric enterprises.
Real-Time Insights from NGDATA’s CDP and Customer DNA Drive Superior Customer Experiences
NGDATA’s CDP captures data from all channels, including a data warehouse, CRM system, contact center application, data lakes, subscriber management systems, and online and social media activities, to provide enterprises with real-time insights that drive exceptional customer experiences. The NGDATA CDP converts all of your customer data into key metrics that deliver detailed information about each customer.
Unlike other customer analytics solutions, NGDATA’s CDP calculates all of the Customer DNA Metrics in real-time and maintains historical values at all times. Customer DNA Metrics also are superior to those of other real-time marketing tools that simply deliver observations of customers; the NGDATA CDP’s metrics include contributed, calculated, and predicted customer-level scores from behaviors, preferences, context, affinities, opportunities, value, and more. Your insights always are real-time and optimized because Customer DNA continuously updates and always is available without the need for duplicating data integration, collection, or preparation efforts.
Each time a customer interacts with your enterprise, Customer DNA updates in real-time. NGDATA’s CDP automatically learns more information about each of your customers so that you always have access to the most up-to-date trends and preferences of each of your customers without needing IT intervention. With NGDATA’s AI-powered CDP, you have the ability to compare individual Customer DNA with a set of metrics defined by you in order to put individual metrics into perspective.
In a nutshell, the NGDATA CDP makes all of your customer information available to you in real-time so that you can perfect your customer experience via alerts, triggers, and the Rules Engine to make offers or hold conversations with customers at the exact moment of their interaction with your enterprise. NGDATA’s CDP makes the preferred marketing execution tool available to center your customer interactions on acquisition, customer support, up- and cross-selling, advertising, churn reduction, and more. Thanks to Customer DNA, NGDATA’s CDP is the only real-time marketing tool your enterprise needs to master personalization and win over customers with each and every interaction.
Learn more about NGDATA’s AI-powered CDP, a comprehensive marketing analytics tool that provides in-depth, real-time insights on customer behavior. Or, get in touch via email or phone to talk with an NGDATA representative today.