The world is creating – and consuming – data at unprecedented rates. Enterprise data management software has become a necessity for bringing some semblance of order to the vast array of data now being used to drive business decisions related to everything from product ideation to the best marketing channels through which to reach a desired target market, as well as the precise messaging that will engage target prospects.
Learn more about NGDATA’s AI-powered CDP, a leading intelligence solution that transforms enterprise data management for focused, customer-centric, individualized marketing. Ready to find out how NGDATA’s CDP can transform your business? Get in touch with an NGDATA representative via email or phone.
Taking Data Management Technology to the Next Level
Enterprise data management is a must, but is it enough in itself? Too often, data remains in silos, creating obstacles for enterprises who want to fully utilize their data but lack the resources and tools to effectively eliminate silos and bridge data sets to pinpoint key relationships.
Today’s consumers are increasingly expecting highly personalized communications from customer-centric brands, giving enterprises that organize and analyze Big Data in customer-centric ways a distinct edge over the competition. NGDATA’s CDP takes enterprise data management software to the next level through sophisticated analysis, providing the in-depth personalized reporting critical for delivering exceptional customer experiences.
Discover how NGDATA’s AI-powered CDP, the customer experience management solution, can take your enterprise data management to the next level. Talk with an NGDATA representative today by contacting us via email or phone.
Traditional Data Management Systems Miss the Mark
With hundreds of data sources, and much enterprise data coming in unstructured or semi-structured form, aggregating data alone falls short of offering real value to modern enterprises. Data remaining in silos does little to help enterprises identify key relationships between customers, touch points, and interactions. You need a data management solution that not only gathers and analyzes data, but combines every data source into a single, comprehensive, real-time Customer DNA profile for every individual customer and prospect.
Only the NGDATA CDP delivers this level of comprehensive reporting, offering the in-depth insights you need to develop positive, meaningful relationships with every individual member of your target audience. With NGDATA’s CDP, enterprises can accurately predict customer behavior, enabling you to monitor a variety of key metrics, including:
- Interaction history
- Response behavior
- Channel preferences
- Product usage
- And more
What could you do with an enterprise data management solution capable of providing this level of visibility into your customers? Learn how NGDATA’s AI-powered CDP, a sophisticated, data driven solution for enterprises, can help you transform customer experience. Get in touch via email or phone or talk with an NGDATA representative today.
NGDATA Solves Enterprise Data Management Challenges
You need a data management strategy that transcends typical enterprise data management solutions. NGDATA’s CDP empowers modern enterprises to meet consumers’ increasing demands for highly personalized, unique experiences. Only brands that tap into the full potential of enterprise data are able to deliver the individual brand experiences that engage customers at the emotional level, connect with their audiences on the right channels, and deliver influential messaging that drives results.
Here’s a look at what’s possible with NGDATA’s CDP:
- Break down data silos and transform thousands of data points into a single, streamlined Customer DNA for unprecedented customer visibility.
- Access real-time information and metrics about your customers on an individual level, and compare individual data to pre-determined customer sets defined by you.
- Calculate trends automatically, accurately tracking metrics as they evolve over time.
- Set up alerts on scores or trends to identify which customers are about to or likely to churn, so you can address these customers individually and deliver a superior customer experience.
- Gain Preference Learning capabilities to accurately identify the customers most likely to convert, which channels are most effective for reaching individual customers, and other customer preferences that put ongoing, positive, engaging relationships within your reach.
Learn how NGDATA’s AI-powered CDP, an advanced customer experience platform, provides greater visibility into your customers on an individual level than ever before possible. Or, talk to an NGDATA representative by getting in touch via email or phone.
A Comprehensive Data Management Solution for Modern, Customer-Centric Enterprises
Integrating the many data sources, let alone the many types of data, to create an individual customer profile is a daunting process using traditional data management solutions. Diverging requirements, replication of efforts, and a lack of agreement on the definition of a “customer” within an enterprise only further complicate the process.
The sheer difficulties in implementing data integration at this level result in only periodic updates to data, and with customer profiles changing on a minute-to-minute basis in the digital world, even weekly updates don’t cut it. You need something above and beyond standard data management systems. NGDATA’s CDP rises to meet the data management challenges faced by customer-centric enterprises in the data-driven world, providing a streamlined solution that not only aggregates data sources, but provides comprehensive analysis to identify key metrics and relationships between data that impact the customer journey, and ultimately, the enterprise’s relationship with that customer.
The NGDATA CDP discerns between interaction- and entity-based data, with interactions being augmented with contextual information that can have a substantial impact on the interpretation of data. This data is linked automatically to individual customer IDs, effectively linking each source of data to the individual customer for more in-depth analysis. NGDATA’s CDP supports thousands of metrics right out of the box; all you have to do is map your data sources to its ingest data model for instant metrics calculation.
What’s more, you can add additional data sources, quickly and easily, over time to build a better understanding of the customer as actions occur. Customer DNA is intelligent and always learning, only becoming smarter over time.
Make full use of your data by eliminating silos and gaining deep knowledge about your customers. Learn how NGDATA’s AI-powered CDP, an advanced data management solution, fuels customer-centric marketing for leading enterprises. Or, contact us via email or phone to speak with an NGDATA representative today.