The marketing landscape has changed dramatically in the past few decades, even more so in recent years. With marketing analytics technology advancing every day and becoming increasingly accessible to businesses of all sizes, enterprises are under immense pressure to utilize today’s advanced marketing analytics tools to the fullest potential to attract and nurture leads, as well as retain valuable customers through comprehensive, personalized and 1:2:1 marketing communications.
Digital marketing analytics enables marketers to evaluate the performance of their marketing initiatives and informs future decision-making by providing deep insights into consumer behavior. The most robust marketing analytics tools gather data from the multitude of channels today’s enterprises use to connect with and engage customers. It’s this centralized view of your marketing data that makes it possible to derive valuable insights into your customers’ behavior, desires, and likely next move. NGDATA’s Customer Data Platform delivers the robust, centralized view of every customer, on an individual level, that customer-centric enterprises demand to achieve results in the modern landscape.
Learn more about NGDATA’s AI-powered CDP, the leading customer experience management solution from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
Digital Marketing Analytics Doesn’t Have to Exist in Silos
As new technologies emerge and enterprises readily adopt new channels for reaching and engaging consumers, the need for more robust marketing data analytics solutions has become obvious. The challenge with traditional marketing analytics tools is that while they can offer insights into consumer behavior on a single channel, enterprises can’t make adequate use of data that exists throughout the organization in silos.
NGDATA’s CDP effectively de-silos marketing data, combining thousands of data points into a single, centralized view of every individual consumer, resulting in comprehensive individual profiles we call Customer DNA.
Find out more about the NGDATA CDP, a data driven, advanced intelligence solution for enterprises. Or, talk with a representative of NGDATA for more information about how NGDATA’s CDP can transform your marketing data analytics by contacting us via email or phone.
Marketing Analytics with Predictive Capabilities
It’s one thing to be able to review historical marketing data analytics and make a somewhat-educated guess about what they have done in the past, but not very accurate information to truly know what your customers will do next. The NGDATA CDP’s Customer DNA profiles are constantly learning, providing increasingly robust data as time goes on. An individual consumer’s historical behavior, compared with a larger Set of DNA metrics comprised of consumer groups sharing similar characteristics, or trending dynamic information will enable enterprises to more accurately predict which customers are most likely to churn. This, in turn, provides an unprecedented opportunity to stop negative events before they ever happen with individual, highly personalized communications.
Customer DNA provides numerous benefits for customer-centric enterprises, including:
- Thousands of built-in, industry specific metrics.
- Built-in predefined metric calculations, facilitating rapid time to intelligence.
- Always up-to-date, real-time interaction data.
- Central administration of key metrics, supporting data governance and reducing possible mis-interpretation of cross-departmental figures.
- The ability to add additional data sources with ease and with little impact, resulting in ever-increasing DNA intelligence.
- Actionable insights with alerts, trends, and acceleration indicators.
Get more from your digital marketing analytics with NGDATA’s AI-powered CDP, an advanced supplement to leading business intelligence software solutions. Get in touch via email or phone to speak with an NGDATA representative directly.
Marketing Analytics Software is Essential in the Big Data World
Customer-centric enterprises are faced with ever-mounting challenges and ever-increasing demands from consumers for a more personalized customer experience. Business intelligence and marketing analytics software solutions can only take you so far. To obtain the in-depth insights required to provide the level of personalization today’s consumers demand, you need a supplement to your marketing analytics tools that can combine those thousands of data points, eliminating silos and enabling you to derive real, actionable insights to drive your marketing efforts.
Only the NGDATA CDP can effectively de-silo the massive amounts of data created in the modern landscape, enabling enterprises to finally derive the value that exists within Big Data to transform the customer experience and achieve business results.
Only NGDATA’s AI-powered CDP, an advanced supplement to leading business intelligence software solutions, provides comprehensive individual Customer DNA profiles that combine thousands of data points from marketing analytics. Get in touch via email or phone to speak with an NGDATA representative directly.
Customer-centric enterprises like banking institutions, financial services companies, telecom enterprises, and media and publishing simply can’t rely on traditional marketing analytics tools alone to derive real value from the vast amount of marketing data that exists in the digital world. Digital marketing analytics solutions are helpful, but often fail to combine the many data points from multiple channels cohesively in a way that truly provides a comprehensive, in-depth view of each and every customer.
While today’s consumers are demanding more personalized customer experiences, you need more than simple marketing analytics software to meet the mark. NGDATA’s AI-powered CDP is the only solution that’s up to the task of supporting major enterprises in their quest to create the ultimate customer experience through personalized communications. Never before have enterprises been able to accurately predict consumer behavior based on a comprehensive analysis of individual behavior compared against broader trends and customer data sets. With NGDATA’s CDP, your enterprise will lead the pack in customer experience.
Learn more about NGDATA’s AI-powered CDP, the leading customer experience management solution that combines thousands of data points to take marketing analytics software to the next level. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.