Data is the cornerstone of marketing strategy today, as more data is available now than ever before. Surveys and studies are finding that Big Data is a top priority for U.S. digital marketers and that organizations are reaping the benefits of using Big Data effectively. Marketers are making use of data modeling techniques and practices to visualize flow and support marketing strategy design; organizations use these models as frameworks for assessing campaign performance and compare marketing efforts with those of their competitors. Marketing teams also use data models to communicate their purpose and objective behind particular strategies.
According to one poll, 58% of data management professionals point to high-quality customer data as increasing efficiency; additionally, a majority of these marketers reports that Big Data and data modeling is key to making better, more informed decisions. Other studies have found that nearly 40% of marketing and communications executives generate higher revenues when they act on their data, and 37% are making significant shifts to gather and analyze the information they have.
A variety of data modeling approaches and tools are available for gaining insights. Organizations and marketing teams must choose the data modeling tool that best fits their company and agenda, and a good place to start is identifying goals and key performance indicators (KPIs) to determine the quality of marketing data they need. It is important to note, however, that complex modeling techniques may not always deliver insight into customer behavior. And, data modeling tools are only as good as the quality of the data that goes into them. That’s why investing in a customer experience operating system like NGDATA’s AI-powered CDP is a smart move for any data-driven organization. NGDATA’s CDP captures high-quality data across all channels and provides enterprises with real-time insights to ensure superior customer experiences.
Learn more about NGDATA’s AI-powered CDP, the sophisticated data modeling solution for enterprises, from NGDATA. Or, get in touch with an NGDATA representative via email or phone to learn how the NGDATA CDP can transform your customer data into actionable insights.
The NGDATA CDP’s Flexible Data Model Offers the Most Accurate Customer Views
NGDATA’s AI-powered CDP sits on either the Cloudera or Hortonworks Hadoop platforms and works by considering the entire Hadoop stack and all data streams including data warehouses, data lakes, CRM systems, mobile/online/social media activities, and more. NGDATA’s CDP combines data from all sources into one solution that delivers real-time, actionable predictive analytical models to help create the individual customer profiles companies need to get the most accurate view of their customers. In fact, only the NGDATA CDP delivers Customer DNA for the highly coveted atomic-level view of your customers.
The NGDATA CDP’s data model also supports Hadoop-style free-structured data, but all of it is processed into Customer DNA that is tracked as time progresses for time-series analytics, trend and pattern detection, and proactive alert generation. NGDATA’s CDP also integrates with external analytics workbenches by providing data frames export and supporting externally-created predictive models’ configurations to execute them in real time. Additionally, the NGDATA CDP supports real-time scoring of models developed in R, SAS, and SPSS, alongside the built-in preference learning engine.
Find out how NGDATA’s AI-powered CDP, the sophisticated data modeling solution for enterprises, can help you make predictions with precise, comprehensive customer data. Or, get in touch with an NGDATA representative via email or phone today.
Benefits of NGDATA’s AI-powered CDP
There are several reasons to choose NGDATA’s AI-powered CDP as your data modeling tool. It will help you transform your customer experience because Customer DNA puts customers at the center of your organization and continually learns from their behavior so that you can take consistent, timely actions to deliver superior experiences. Specifically, NGDATA’s AI-powered CDP is the data modeling tool featuring the advanced technology your organization needs to
- automatically transform raw interactions into detailed customer profiles (Customer DNA)
- unlock the value of existing customer data silos
- make customer analytics actionable in real time
- drive business value use cases across marketing, content, and advertising
- enact quicker deployment, get faster results, and enjoy a much lower cost when compared to self-build projects
- create business value in real time with powerful data modeling and predictive analytics
With the data models and predictive analytics NGDATA’s CDP delivers, your organization will successfully lower attrition rates, increase customer retention rates, and deliver better returns with one-to-one marketing and micro-targeted marketing efforts. You will have the ability to enhance inbound customer interaction relevancy and to take a truly customer-centric approach with individualized customer intelligence. With NGDATA’s CDP and Customer DNA, you will have the ability to make a greater impact, get better results, and create the data-driven culture and organization that results from bringing analytics to a larger number of users.
Learn more about NGDATA’s AI-powered CDP, the leading data modeling solution for enterprises. Or, get in touch with an NGDATA representative via email or phone today to find out how NGDATA’s’ CDP can provide deep insights and precise, actionable predictions.
Utilize All of Your Data with NGDATA’s AI-powered CDP
Unlike other data modeling tools, NGDATA’s CDP easily aggregates all of your customer data from every available source. It also becomes more intelligent as you add more data sources, which enhances Customer DNA over time. NGDATA’s CDP then transforms all of your data into key metrics that represent detailed information about each customer. Best of all, it calculates all Customer DNA Metrics in real time and maintains historical values at all times.
The NGDATA CDP’s Metrics also go beyond basic observations to cover contributed, calculated, and predicted customer-level scores based on behaviors, preferences, context, affinities, opportunities, value, and more. You always have access to consistently optimized insights without needing to duplicate data integration, collection, or preparation efforts with Customer DNA. Customer DNA also updates in real time and enables users to put individual metrics into perspective by comparing individual Customer DNA with a set or sets of Metrics, or dynamic groups of customers that you define. Because the quality of the data used by NGDATA’s AI-powered CDP is so high, the insights delivered are the most accurate in the industry.
Thanks to the flexibility of the NGDATA CDP’s data models, organizations have the power to listen better, learn faster, and execute smarter.
Find out how NGDATA’s AI-powered CDP, the leading data modeling solution for enterprises, will empower your organization to learn faster, listen better, and execute smarter. Or, get in touch with an NGDATA representative via email or phone today.