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Data Management Platform (DMP)

Data-driven marketing is crucial in today’s technology-based world. As data is informing business practices at every turn, data management platforms (DMP) are helping marketers, digital media publishers, and nearly every other business make sense of their data. In fact, data marketing platforms became crucial business tools when Big Data exploded onto the marketing and business scene. Managing and analyzing all of that data is impossible without the right DMP technology.

One year ago, Mark Zagorski, CEO of eXelate, reported that between 8-10% of Fortune 100 companies already were using a DMP, and he expected the majority of companies would be using them within two to three years. The trend is growing as Zagorski predicted, and growing quickly, especially as companies face the challenge of collecting data from multiple sources, including mobile data. A VentureBeat article identified that mobile data traffic in 2014 was nearly 30 times the size of the entire global Internet in 2000, and Cisco research found that global mobile data traffic grew 69% in 2014 and will increase nearly tenfold between 2014 and 2019. The rapid growth of mobile data is reason enough to utilize a data management platform, like NGDATA’s AI-powered CDP, that handles data from all sources and transforms it into powerful insights that drive a more relevant and personalized customer experience, from NGDATA.

Get more from your data with NGDATA’s AI-powered CDP, an advanced analytics and data-driven software solutions. Get in touch via email or phone to speak with an NGDATA representative directly.

What is a DMP?

It may help to think of a data management platform as a data warehouse. Data management platforms are software solutions that gather, sort, and house information, and then repackage it in a way that is useful to marketers, publishers, and other businesses. More than simple databases, data management platforms manage customer IDs, generate audience segments, and help in targeting specific customers with relevant content. The best DMP tools, such as NGDATA’s AI-powered CDP, manage all of the data activity from all of the data sources in one central location, giving marketers and other business professionals access to the most accurate customer data available.

Advantages of Using a DMP

Rohit Roy, MarTech Advisor’s news editor, identified several advantages of using DMPs. First, he acknowledged that utilizing DMP solutions is more than a trend, as companies are turning to DMPs and finding that they are key business tools for managing, organizing, and extracting the maximum value from their Big Data. Other advantages of using a DMP include…

DMP technology is transforming how organizations capitalize on data
Contemporary B2B brands are using advanced marketing automation and lead scoring tools to focus and streamline targeting, and DMP tools blend data from marketing automation tools, social channels, and other data sets to further streamline targeting
DMP solutions have the ability to facilitate social in-feed advertising and to merge first-party and third-party data, resulting in valuable and unique insights
A DMP serves as the central location for connecting data across devices

The Benefits of Making NGDATA’s AI-powered CDP Your DMP

Unlike other data management platforms that struggle to capture data from all sources, NGDATA’s CDP builds real-time individual customer DNA profiles by connecting all data sources in real time. Your data will not be stuck in silos with NGDATA’s CDP, as it is the DMP that breaks down data silos to create a single, 360-degree view of customers. NGDATA’s CDP creates these single customer views by building detailed records of each customer’s behavior, which include thousands of descriptive, calculated, and industry-specific metrics.

The NGDATA CDP manages your data in an incredibly efficient way. Gone are the days of ridiculously taxing data integration efforts between heterogeneous databases and data warehouse systems and needing to agree on key metrics for building customer profiles. Rather, the NGDATA CDP provides real-time customer views through a standard, customer-centric approach to the data that includes thousands of pre-defined metrics. It also is centrally managed, continuously updated, and always available for all applications, so that your company has the most up-to-date information for delivering a great customer experience.

Other benefits of NGDATA’s AI-powered CDP include…

360-degree view of customers for more effective engagement and results
Real-time updated scores for each customer
Automatic trend calculation for tracking and seeing how customers’ metrics evolve over time, rather than at a single point in time
Automatically updated customer DNA that is enhanced over time with each new interaction
Self-learning becomes more accurate in real time and proactively addresses individual customer’s needs and preferences with relevant, timely offers and actions
Omni-channel impact with consistent, relevant messages and offers

The Data Management Platform with Customer DNA

NGDATA’s AI-powered CDP builds its individual Customer DNA profiles in real time, so that your company is better equipped to deliver truly personalized customer experiences. With the NGDATA CDP, you will know that you are leveraging Big Data from all of your data sources in real time, making it easier to better engage customers and create more effective marketing programs for data-driven marketing. NGDATA’s AI-powered CDP is the data management platform that leads to a greater customer lifetime value.