Schedule a Demo
  • CDP
    • What is a CDP
    • Selecting a CDP
    • CDP use cases
  • Our Platform
    • Intelligent Engagement Platform
    • Platform Features
    •      Customer DNA
    •      Smart Audiences
    •      Journey Orchestration
    •      Real-time Interactions
    •      User Interface
  • Industry Solutions
    • Overview
    • Retail Banking
    • Insurances
    • Telecommunications
    • Hospitality
    • Sports & Entertainment
  • Journey Solutions
  • Partners
  • Resources
    • Thought Leadership
    • Blog
    • Client Stories
    • Dictionary
    • Data Maturity Test
  • About Us
    • Contact
    • Newsroom
    • Events
    • Careers
    • Leadership
    • Offices
Schedule a Demo
  • Facebook
  • Twitter
  • Linkedin

Dictionary

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

Looking to learn more about data-driven marketing, customer experience management, big data and analytics, machine learning and artificial intelligence? You’ll find everything you need to know below in our Dictionary.

A
Attrition Rate

Learn about the Meaning of Attrition Rate and How to Calculate Customer Attrition Rates
B
Big Data

Big Data is Everywhere. But, Do You Really Know What it is and How it Can Help Your Business?
Big Data Analytics

Big Data Analytics Moves to the Next Level with Deep Customer Insights from NGDATA’s CDP
Big Data Technology

Improve the Entire Customer Experience with the NGDATA CDP
Business Analytics

Benefits of Data-Driven Decision Making with Business Analytics
Business Analytics Software

Taking Business Analytics Software Solutions to the Next Level with the NGDATA CDP’s Real-Time Customer DNA Profiles
Business Intelligence

Business Intelligence is Key for Gaining Competitive Advantage
Business Intelligence Analytics

Gain Deep Customer Insights with NGDATA’s AI-powered CDP
C
Citizen Developer

Definition of a Citizen Developer and Empowered Marketer, Benefits, and More
Conversational Marketing

Definition, Examples and Best Practices For Developing A Winning Conversational Marketing Strategy
Customer Acquisition

The Critical Connection That Facilitates the Acquisition of Targeted Customers in an Effective Way
Customer Acquisition Marketing

Customer Acquisition Marketing with NGDATA’s AI-powered CDP
Customer Analytics Software

Deliver Personalized Customer Experience and Increase Profitability with NGDATA’s AI-powered CDP
Customer Behavior Analytics

Gain Insight from the NGDATA CDP’s Real-Time Customer Behavior Analytics
Customer Data Management

Simple, Yet Incredibly Comprehensive Customer Data Management with NGDATA’s AI-powered CDP
Customer Data Platform: Definition & benefits of a CDP

Definition of a CDP, Benefits, Best Practices, and More
Customer DNA

Living, Detailed, Holistic Customer Profiles
Customer Experience

A Definition of CX, Challenges, Best Practices, and More
Customer Experience Analytics

Using the NGDATA CDP’s Customer DNA to Enhance the Customer Experience
Customer Experience Management

Build Customer Loyalty and Reduce Customer Churn
Customer Experience Management Solutions

Take Customer Experience Management to the Next Level with Real-Time, Individual Customer Insights from NGDATA’s AI-powered CDP
Customer Experience Marketing

Challenges, Benefits and Best Practices for Effective CX Marketing
Customer Experience Optimization

A Look at Examples, Challenges and Best Practices for Optimizing the Customer Experience
Customer Intelligence Software

Getting a Clear Picture of Customers at the Individual-Level with NGDATA’s AI-powered CDP
Customer Journey Analytics

Personalize the Customer Experience Anywhere on the Journey with NGDATA’s AI-powered CDP
Customer Marketing Analytics

Combine Data and Generate Insights with NGDATA’s AI-powered CDP
Customer Retention Definition

Retain Customers Through Personalized Loyalty Programs
Customer Retention Software

Retain More Customers and Increase Profits with NGDATA’s AI-powered CDP
Customer Segmentation Tools

The Power of the NGDATA CDP’s Segment of One Capabilities
Customer-Centric

The Value of Becoming Customer-Centric
D
Data Analysis

Gain Insights That Drive Business Decisions
Data Analysis Software

Eliminate Traditional Data Silos with the NGDATA CDP’s Customer DNA
Data Driven Marketing Solutions

NGDATA’s AI-powered CDP is the Answer to Becoming Truly Customer-Centric
Data Integration Tools

Integrate Your Data and Get a Complete, Real-Time View of Your Customers with NGDATA’s AI-powered CDP
Data Management

Make Use of Big Data More Than Ever Before to Inform Business Decisions
Data Management Platform (DMP)

NGDATA’s AI-powered CDP is an Essential Platform for Creating Relevant Customer Experiences
Data Management Software

NGDATA’s AI-powered CDP Provides Comprehensive Data Management with Real-Time Insights
Data Mining

Identify Relationships Between Price, Product, Economic Indicators, Customer Demographics, and More
Data Mining Tools

Get Comprehensive Customer DNA Profiles with NGDATA’s AI-powered CDP
Data Modeling

Communicate the Purpose and Objective Behind Business Strategies
Data Modeling Tools

Get More Precise, Deeper and Actionable Insights with NGDATA’s AI-powered CDP
Data-Driven Marketing

A Look at How Data-Driven Marketing Works, Benefits, Challenges, and Best Practices for Implementing Data-Driven Marketing Campaigns
Database Marketing

Challenges, Definition and Best Practices for Implementing a Database Marketing Program
Digital Marketing Analytics

Taking Customer Marketing Analytics to the Next Level with NGDATA’s AI-powered CDP
E
Enterprise Data Management

NGDATA’s AI-powered CDP is a Comprehensive Data Management Solution for Modern, Customer-Centric Enterprises
Experiential Marketing

Marketing Strategies Geared Toward Immersing Customers With Top-Notch Engagement
I
Interactive Marketing

React to Customer Actions and Strive to Meet Expectations and Demands
Interactive Marketing Solutions

Get Actionable Insights at Your Fingertips with NGDATA’s AI-powered CDP
M
Marketing Analytics Software

NGDATA’s AI-powered CDP Provides What You Need to Make an Omni-Channel Impact
Marketing Attribution

Challenges, Benefits and Best Practices for Effective Marketing Attribution
Multi Channel Marketing

Reach Customers Using a Multitude of Indirect and Direct Channels
Multi-Touch Attribution Model

Types of Attribution Models, Benefits, Best Practices, and More
Multichannel Customer Experience

Challenges and Best Practices for Delivering the Best Customer Experience Across Multiple Channels
N
Next Best Action Marketing

Evaluate Customers’ Attributes in the Context of Marketing Goals to Identify the Most Effective Action
Next Best Action Marketing Software

Make the Right Offer at the the Right Time with NGDATA’s AI-powered CDP
Next Best Offer

The Right Offer, at the Right Time, Through the Right Channel for Each Customer
O
Omnichannel Marketing

Be Where Your Customers Are for the Best Possible Experiences
One-to-One Marketing Solutions

The Value of Personalization with NGDATA’s AI-powered CDP
Operational Analytics

Benefit From Real-Time Data and Transparency into Your Business Operations with NGDATA’s AI-powered CDP
P
Personalized Marketing

A Look at How Personalized Marketing Works, Benefits, Best Practices, and More
Predictive Analytics

Extract Data From Existing Data Sets to Identify Trends and Patterns
Predictive Analytics Software

Understand Your Customers Like Never Before with NGDATA’s AI-powered CDP
Predictive Marketing

The Rise of Predictive Marketing, Challenges, Benefits, and More
Prescriptive Analytics

Go Beyond Predictive Analytics to Prescriptive Analytics with NGDATA’s AI-powered CDP
R
Real-Time Marketing

Benefits of Real-Time Marketing via Customer Behavior Analytics
Real-Time Marketing Tools

Perfect Personalization and Enhance Experiences with NGDATA’s AI-powered CDP
RFM Analysis & Segmentation

Based on activity and behavior, RFM segmentation allows you to create intelligent, personalized campaigns that will benefit your ROI.
S
Systems of Insight

Gain Real-Time Insights into Your Customers with NGDATA’s AI-powered CDP
V
Video Marketing

Benefits, Challenges and Best Practices for a Successful Video Marketing Campaign
  • Platform
    • Capabilities
    • Customer Journey Solutions
    • Connectors
  • Resources
    • Thought Leadership
    • Client Stories
    • Dictionary
    • Blog
  • About Us
    • Newsroom
    • Events
    • Careers
    • Partners
    • Contact Us
  • Social
    • Facebook
    • Twitter
    • Linkedin

When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





© 2023, NGDATA, Inc. All Rights Reserved Privacy Policy & Terms of Use