Get insights into group or household usage
With our Customer DNA, businesses get valuable insights into service usage on an individual level, yet them seem to sometimes forget that products and services can be used by multiple people in a group or household.
All this information aggregated into a single view of the group or household, is NGDATA’s Group DNA. Businesses, such as those in the telecommunications industry, can then manage the information available at the appropriate level, being a group or individual member, such as device usage, subscriptions, or contract and consider it when interacting with them.
As such, businesses can use Group DNA to send out alerts to customers when their behavior is changing in an unforeseen way. In a household, there are various roles such as the decision-maker and those just using the services. When looking at a household’s data consumption, for instance, businesses can alert the decision-maker when other data packages would be more interesting for that specific household’s behavior.