What is a Customer Data Platform?
The Customer Data Platform Institute and Gartner are fairly aligned in terms of the broad definition of a customer data platform. Simply put, they both agree that customer data platforms not only aggregate customer data, but build comprehensive historical data to create insights that allow organizations to engage customers in a more impactful and relevant way.
The levels of intelligence vary across customer data platforms, but they are differentiated from other martech and data solutions, such as data management platforms, data lakes or warehouses, CRM systems, and marketing automation platforms.
An advanced customer data platform like NGDATA’s Intelligent Engagement Platform is rich with metrics based on analytics that create insights to enable a more personal experience. With in-built scoring and AI that consistently learns the right time, place, and message, campaigns can be created to maximize customer experiences and commercial gains for organizations.
For a deep dive into what customer data platforms are and to demystify industry acronyms, read more here.