Tips & Tricks

Top Tools for Customer-Centric Marketers: 50 Tools for Gaining Customer Insight, Surveying Customers and Improving Experience

Organizations and marketers who put the focus on the customer, rather than on the company, are much more successfully engaging customers, delivering high-quality customer experiences, and increasing customer retention rates. This is the era of the customer, and it is critical to know your customers in order to provide the personalized interactions with them that they have come to expect. To get a better picture of the customer, customer-centric marketers are making use of all sorts of tools.

To help you make sense of all of the tools available for customer-centric marketing, we have rounded up our top 50 picks. Our top tools for customer-centric marketers include customer insight tools, tools to survey customers, customer experience tools, social media analytics tools, audience intelligence tools, tools for targeting customers, behavioral marketing tools, sentiment analysis tools, and more leverage both tactically and strategically. These tools range in price and contain some of the most useful features for customer-centric marketers, so you are sure to find some that best suit your customer-centric marketing needs. Please note, we have listed our 50 top tools for customer-centric marketers here, in no particular order.

1. Mobile Metrix

Mobile Metrix

Mobile Metrix is the tool for customer-centric marketers that provides a window to customers’ mobile behavior on browsers and apps on both smartphones and tablets. Mobile Metrix shows marketers exactly how consumers spend their time on mobile devices and helps to uncover the value of mobile. With Mobile Metrix, marketers have the power to strategically plan and buy digital advertising on mobile platforms and achieve campaign goals.

Key features:

  • Compare scale and audience duplication of mobile media properties and apps
  • See how demographics and reach differ by device and access method
  • Identify growth and seasonality trends of mobile entities and categories over time
  • Strategically plan and purchase mobile advertising

Cost: Contact for a quote

2. Google Analytics 360 Suite

Google Analytics 360 Suite

Google Analytics is a powerful solution with integrated measurement tools for the largest enterprises. With Google Analytics, customer-centric marketers turn insights into action and get better results across all channels. The Google Analytics 360 Suite is a set of integrated data and marketing analytics products designed for enterprise marketers who want to understand customer behavior, get the best insights, and provide people with more engaging experiences.

Key features:

  • Analyze data from all touchpoints in one place to gain a deeper understanding of customer experience
  • Build a complete picture to understand your site and app users
  • Connect insights to results by working with AdWords, DoubleClick Bid Manager, and other Google products
  • Collaborate across the organization
  • Guaranteed service levels for critical components, ongoing training and access to new features

Cost: Contact for a quote

3. Sizmek


Sizmek open ad management gives customer-centric marketers the freedom of choice in end-to-end advertising, so that clients have “everything they need to drive exponential performance everywhere.” With Sizmek, marketers have the tools they need to build deeper relationships with their customers at every point.

Key features:

  • Engage audiences around the globe
  • Create relevant experiences
  • Deliver omni-channel perfection
  • Optimize your performance

Cost: Contact for a quote

4. Customer Insights

Customer Insights

Connectivity’s Customer Insights gives customer-centric marketers their customer information in one place. With Customer Insights, you are better equipped to know your customer base with insights about current and ideal potential customer segments and gain a competitive edge.

Key features:

  • Add any list of contacts with any data and let Customer Insights do the analysis to find the rest
  • Segmentation reporting to understand customers
  • Customer interaction is tracked in dashboard tools
  • New contacts are automatically added to your list when they interact with your business

Cost: Contact for a quote

5. Client Heartbeat

Client Heartbeat

Client Heartbeat is a simple customer feedback tool for surveying customers, measuring satisfaction, and identifying those who are happy and unhappy. Client Heartbeat is the tool for customer-centric marketers who want to measure customer satisfaction.

Key features:

  • Create questions or choose from a list of questions already in use by others in your industry
  • Measure and track customer satisfaction
  • Identify unhappy customers
  • Get testimonials and display and share them
  • Benchmark your performance against others in your industry
  • Seamless integration with your CRM

Cost: FREE trial available for 21 days; Contact for a quote

6. SurveyMonkey


SurveyMonkey is a leading provider of web-based survey solutions. This tool for customer-centric marketers helps people gather insights to make more informed decisions, thanks to SurveyMonkey’s robust analytics.

Key features:

  • Create any type of survey with the powerful, easy-to-use survey builder
  • Get responses in real time and easily share presentation-quality charts and reports
  • Define your target audience, launch your project, and get answers within days, with SurveyMonkey Audience
  • Industry-leading security


  • Basic: FREE – 10 questions, 100 responses, standard email support
  • Select: $26/month billed monthly or $19/month/user billed annually – Unlimited questions, 1,000 responses, priority 24/7 email support, and more
  • Gold: $25/month/user billed annually – Unlimited questions, unlimited responses, priority 24/7 email support, text analysis, and more
  • Platinum: $85/month/user billed annually – All gold plan features, plus advanced survey logic, onboarding and phone support, white label surveys, and HIPAA-compliant features

7. SurveyGizmo


SurveyGizmo is “making the world safe for online surveys, forms, polls, and quizzes.” This powerful survey tool for customer-centric marketers delivers professional quality at an affordable price. SurveyGizmo has advanced features to collect any kind of data.

Key features:

  • Question types for every occasion
  • Complete brand and design control
  • Insightful reporting and data analysis
  • Advanced survey logic and branching
  • Survey distribution and data collection
  • Real-time actions and triggers

Cost: FREE trial available for 7 days

  • FREE – Unlimited surveys, unlimited questions, unlimited responses, standard reports, and CSV data export
  • Standard: $25/month billed monthly (save 10% with an annual plan) – All Free Plan features, plus community support, branding and styling, survey logic and rules, question library, email and chat service
  • Enterprise: $75/month billed monthly (save 10% with an annual plan) – All Basic Plan features, plus scheduled phone service, data cleaning, email campaigns, analysis tools, custom scripting, and more

8. CustomerSure


Firms dedicated to customer service choose CustomerSure to ensure they are customer centric. CustomerSure provides award-winning customer feedback software to help companies deliver better service. With CustomerSure, customer-centric marketers are better equipped to measure and improve customer satisfaction with actionable data.

Key features:

  • Gain customer insights with automated surveys and relevant questions
  • Measure customer service KPIs to improve team performance and increase customer satisfaction
  • Improve customer retention
  • Understand customer satisfaction via independent figures on brand perception and trends over time

Cost: FREE trial available

  • Pro: £299/month – 10 user accounts, 1,000 feedback emails/month, monitor up to 30 agents, unlimited expert advice and support by email or phone
  • Pro+: £999/month – 30 user accounts, 5,000 feedback emails/month, monitor up to 100 agents, unlimited expert advice and support by email or phone
  • Enterprise: Contact for a quote – For market leaders whose strategic goal is top customer experience

9. Floq


Floq helps marketers get feedback about people, products, and companies and compare them to the rest of the world. This online survey and benchmarking application is simple and intuitive, yet powerful enough to help you ask better questions to get better answers.

Key features:

  • Auto Suggest delivers options whenever you start typing
  • Simple drag and drop function
  • Custom branding
  • Professional templates
  • Use email to survey contacts and get feedback
  • Publish and distribute surveys via Facebook, Twitter, and LinkedIn
  • Embed in your own website

Cost: FREE trial available for 7 days

  • Basic: FREE – 1 user, 2 surveys/month, 20 questions/survey, 100 responses/survey, Floq branding, global benchmarking
  • Professional: $19/user/month – 1 user, unlimited surveys, unlimited questions, unlimited responses, custom logo, historic benchmarking
  • Enterprise: $49/user/month – 5 users, unlimited surveys, dedicated support, unlimited responses, full custom branding, global, local, and industry benchmarking
  • Bespoke: Contact for a quote – 5+ users, API access, tailored training, customized distribution, custom data visualization, and more

10. PopSurvey


PopSurvey helps customer-centric marketers create the surveys that people want to take. PopSurvey also makes it easy for marketers to create their surveys in oder to get valuable customer insights.

Key features:

  • PopSurveys work everywhere, on mobile and desktop devices
  • Create and send surveys easily
  • Embed surveys anywhere, so your customers can take the PopSurveys on your site
  • Simple, elegant reports with easy-to-use reporting tools


  • Starter: $24/month paid monthly or $240/year billed annually – 3 surveys, 300 responses/month, unlimited questions/survey, 1 user
  • Premium: $49/month paid monthly or $490/year billed annually – 20 surveys, 10,000 responses/month, unlimited questions/survey, 5 users
  • Business: $99/month paid monthly or $990/year billed annually – Unlimited surveys, unlimited responses/month, unlimited questions/survey, unlimited users
  • White Label: $$249/month paid monthly or $2,490/year billed annually – Unlimited surveys, unlimited responses/month, unlimited questions/survey, unlimited users, and brand control

11. Temper


With Temper, customer-centric marketers are able to measure how your customers feel about every aspect of your business so you know what to improve. Marketers are able to stop guessing and start tracking and improve customer satisfaction over time, with this tool for customer-centric marketers.

Key features:

  • Create questions in seconds
  • Add questions anywhere on your site or in emails
  • Get the ratings via real-time feedback
  • Analyze and change areas that need improvements
  • Measure customer mood, stop frustrating experiences, and know your product pulse


  • Hobby: $12/month – 100 ratings/month, unlimited questions
  • Pro: $49/month – 1,000 ratings/month, unlimited questions, public ratings page, custom thank you, Temper branding
  • Business: $89/month – 5,000 ratings/month, and all Pro plan features
  • White Label: $199/month – 20,000 ratings/month, and all Business plan features, plus no Temper branding

12. Customer Thermometer

Customer Thermometer

Customer Thermometer is the one-click customer satisfaction survey for customer-centric marketers. Customer Thermometer sends surveys for you or allows you to embed them in Zendesk,, Salesforce, MailChimp, Shopify, and more. Customer Thermometer also is a top tool for customer-centric marketers looking for a one-click email feedback solution.

Key features:

  • Easily set up an email survey template and let Customer Thermometer build your Email Thermometer for you
  • Embed Customer Thermometer buttons in third-party applications
  • Add Thermometers to your email signatures by inserting buttons and attaching unique links
  • Choose from a wide range of icons or create your own
  • Choose whether to ask for a comment after a click

Cost: FREE trial available

  • Runner: $29/month – 50 credits/month, Email Thermometers only, unlimited users
  • Jumper: $49/month – 200 credits/month, full customer Thermometer functionality, unlimited users
  • Flyer: $99/month – 500 credits/month, full customer Thermometer functionality, unlimited users
  • Mach 1: $159/month – 1,000 credits/month, full customer Thermometer functionality, unlimited users

13. Optimove


Optimove helps organizations grow their business through their existing customers. A leading customer marketing cloud solution, Optimove is a tool for customer-centric marketers that aids in data-driven, revenue-raising retention marketing. Optimove enables marketers to design personalized, emotionally-intelligent communications at scale.

Key features:

  • Create insight-based brand interactions to boost customer engagement and lifetime value
  • Understand customers’ needs and wants through predictive customer modeling
  • Engage customers across multiple channels in real time
  • Realtime hyper-targeting
  • Multi-channel campaign automation
  • Self-optimizing personalization

Cost: Contact for a quote

14. Opinionmeter


Opinionmeter provides real-time mobile survey solutions for capturing point-of-experience customer feedback. Opinionmeter simplifies the process of crating and distributing enterprise surveys to determine customer, patient, and visitor/guest satisfaction.

Key features:

  • Manage all customer feedback in one place
  • Deploy surveys in-store, online, offline, or through mobile apps and manage experiences across each touchpoint of the customer journey
  • Advanced reporting with live dashboards for the fastest way to real-time survey insights

Cost: FREE trial available; Contact for a quote

15. Buffer


Buffer helps customer-centric marketers manage social media accounts in one place with scheduling and analytics. Available on all of your favorite social networks, including Twitter, Facebook, LinkedIn, Google+, and Pinterest, Buffer allows you to get your content and updates out to your followers and fans more often.

Key features:

  • Drive traffic
  • Save time on social media
  • Reach your audience at the right times
  • Consistently schedule content on social media to increase reach and fan engagement

Cost: FREE trial available for 30 days; Contact for a quote

16. quintly


quintly is a tool for customer-centric marketers that delivers professional social media analytics. A web-based tool, quintly helps you track, benchmark, and optimize your social media performance. Gain a competitive advantage by benchmarking your own numbers against your competitors’ and implement an optimal social media strategy with quintly.

Key features:

  • Competitive benchmarking
  • Centralized analytics
  • Smart reporting
  • Custom dashboards
  • Overall metrics
  • Key influencers
  • Exporting options
  • Customer care
  • Social analytics API

Cost: FREE trial available for 14 days

  • Forever Free: FREE – 3 profiles, 1 dashboard, 1 user, 30 days data period, only Facebook, and all core features
  • Small: $129/month – 5 profiles, 2 dashboards, 1 user, all data, all core features, plus Excel/PowerPoint export, API, customer metrics, and key influencers
  • Medium: $299/month – 15 profiles, 4 dashboards, 2 users, all data, plus all Small plan features
  • Large: $479/month – 40 profiles, 10 dashboards, 5 users, all data, plus all Medium plan features
  • Custom: Contact for a quote – More profiles, more dashboards, more users, all features, plus white labeling and quintly Spaces

17. Keyhole


Keyhole delivers simple social conversation tracking. With Keyhole, customer-centric marketers can track a keyword, hashtag, or URL in real time, to get the data you need.

Key features:

  • Real-time dashboard to get the data you need to see how your campaigns are doing
  • Track influential people engaging with your keywords and reach out to them to promote content and increase your brand’s reach
  • Send a link to your dashboard to show the value of your work to colleagues and clients

Cost: FREE trial available for 3 days

  • Professional: $129/month billed monthly or $116/month billed annually – 3 real-time trackers, 50,000 posts, Twitter and Instagram, PDF and Excel reports, and more
  • Corporate: $449/month billed monthly or $404/month billed annually – 10 real-time trackers, 200,000 posts, and all Professional Plan features, plus influencer tracking at 100/platform
  • Enterprise: $599/month billed monthly or $539/month billed annually – 25 real-time trackers, 1,000,000 posts, and all Corporate Plan features, plus influencer tracking at 500/platform
  • Enterprise Suite: Contact for a quote – Unlimited real-time trackers, unlimited posts, and all Enterprise Plan features, plus CSV full data exports and unlimited influencer tracking

18. Twitter Analytics

Twitter Analytics

Twitter Analytics help customer-centric marketers measure and boost your impact on Twitter. To get the full advantage of using Twitter Analytics, start using Twitter Cards and enhance your ad campaigns with more information about your Tweets, followers, and Twitter Cards.

Key features:

  • Measure engagement and learn how to make Tweets more successful with the Tweet Activity Dashboard
  • Explore your followers’ interests, locations, and demographics with the Followers Dashboard
  • Track how your Twitter Cards drive clicks, app installs, and Retweets with the Twitter Cards Analytics Dashboard

Cost: FREE

19. Pinterest Analytics

Pinterest Analytics

Pinterest is a popular tool for cataloging ideas. Marketers know how much their customers use Pinterest, and they are using Pinterest to drive conversions and reach their KPIs. That’s why savvy customer-centric marketers are using Pinterest Analytics, to learn how customers use and interact with Pins on all of their devices.

Key features:

  • Create better Pins and boards using metrics from your Pinterest profile
  • Gain more website insights to learn how people use the Pin It button on your site to add pins
  • Learn how people interact with your Pins from all of their devices
  • Identify your all-time highest-performing Pins

Cost: FREE

20. ViralWoot


Formerly Pinwoot, ViralWoot is a leading Pinterest tool to automate Pinterest promotion and scheduling, analyze your Pinterest reach, and manage content and engage influencers. With ViralWoot, customer-centric marketers learn who is pinning your content and can increase your following and reach.

Key features:

  • Learn when followers interact with your Pins and schedule Pins at the right time for future dates
  • Track what people are pinning from your site, who is pinning the most, and which images on your site are pending on Pinterest
  • Boost your Pinterest presence and traffic from Pinterest
  • Quick customer service, with 91.2% of queries solved in fewer than 30 minutes

Cost: FREE Forever account available; Contact for other pricing

21. Crowdbooster


Crowdbooster is a tool for customer-centric marketers for optimizing social media marketing for better results. Crowdbooster offers fast and simple analytic solutions, plus enables marketers to gain a better understanding of followers and fans.

Key features:

  • Analyzes data to automatically inform you about when to post, whom to engage, which posts and pins are working, and which content to improve
  • Get insights in a dashboard or get a weekly performance summary
  • Continuously engage fans and followers with data-driven insights
  • Engage your audience at the best time

Cost: FREE trial available for 30 days

  • Bronze: $9/month – 1 Facebook, 1 Twitter, 1 user, 50,000 fans and followers
  • Silver: $49/month – 10 accounts, 8 users, and unlimited fans and followers
  • Gold: $119/month – 30 accounts, 30 users, and unlimited fans and followers
  • Platinum: Contact for a quote – Get as many accounts and users as you need

22. Brandwatch


Brandwatch delivers deep insights into public opinion on any topic on the social web. With Brandwatch, customer-centric marketers get to know their customers through key consumer insights and customer feedback.

Key features:

  • Key consumer insights drive product information and keep you ahead of the competition
  • Gather customer feedback and uncover trends impacting your brand, products, and marketplace
  • Make informed decisions across every department
  • Identify a potential crisis before it unfolds with intelligent alerts
  • Become the first point of contact to have the time it takes to control the social media message

Cost: Contact for a quote

23. Hootsuite


Hootsuite is the most widely used social relationship platform. More than 10 million professionals in small-to-medium businesses, agencies, and enterprises trust Hootsuite to connect with more than 35 popular social networks. Learn how to engage with and satisfy customers with Hootsuite’s social media monitoring tools.

Key features:

  • Manage all social networks and schedule messages for future publishing
  • Discover what your audience says about your brand and engage them with best-in-class social media monitoring tools
  • Get an in-depth view of how consumers receive your social media efforts to continue or change your plan

Cost: FREE trial of Pro Plan available for 30 days

  • Limited Free Plan for Individuals: FREE – 3 social profiles, message scheduling, basic analytics
  • Pro: $9.99/month on annual plan – All Free Plan features, plus up to 50 social profiles, 1 enhanced analytics report, bulk message scheduling, 1 team member, and access to premium apps
  • Business: Contact for a quote – All Pro Plan features, plus real-time analytics, publishing approvals, starting at 5 users, social media certification, vanity URL, 24/7 priority support, and custom set-up and training
  • Enterprise: Contact for a quote – Customizable plans and features for large businesses and agencies looking for a solution to safely and securely scale social media

24. Followerwonk


Followerwonk is a tool for customer-centric marketers that helps you explore and grow your social graph. Get the Twitter analytics you need to find, analyze, and optimize for social growth. Part of the Moz family, Followerwonk allows you to dig more deeply into your Twitter analytics.

Key features:

  • Breakout your followers by location, bio, who they follow, and more
  • Contrast your relationships with your competitors and friends
  • Match your activities to follower gains and losses to ensure you are giving your followers what they like best
  • Find influencers, optimize your social profile, and build and engage your community to grow your brand


  • Connect: FREE – 1 profile, limited access
  • Target: $23/month billed monthly or $278/year billed annually – Up to 3 profiles, search unlimited Twitter profiles, get 1,500 results/search, analyze accounts with up to 150,000 followers, 6 downloads/day, compare to others with 1 million followers, and sort up to 50,000 followers
  • Multitask: $63/month billed monthly or $758/year billed annually – Up to 20 profiles, all Target Plan features, plus get 5,000 results/search, analyze accounts with up to 1 million followers, 20 downloads/day, and sort up to 150,000 followers

25. NetBase Audience 3D

NetBase Audience 3D

NetBase delivers enterprise-scale social analytics that global companies use to run brands, build businesses, and connect with consumers at all times. Their Audience 3D gives customer-centric marketers the ability to understand the emotional drivers of your audience and then expand your reach.

Key features:

  • Gain a dimensional knowledge of your social customers with psychographics, lifestyles, wants, purchase intent, and more
  • Create highly engaging, customer-centric content for specific audience segments
  • Engage the customers who matter most and measure campaign effectiveness

Cost: Contact for a quote

26. Klout


Klout helps customer-centric marketers generate earned social media for launches and campaigns. Klout makes it possible to find and engage the right influencers, through audience targeting, influencer outreach, content creation, and campaign analytics.

Key features:

  • Identify, taret, and engage top influencers and experts
  • Drive valuable earned media marketing with your content
  • Deliver cost-efficient results and improve your social marketing ROI
  • Gain direct access to millions of influencers with unparalleled trust and reach

Cost: Contact for a quote

27. Socialbakers Analytics

Socialbakers Analytics

Socialbakers helps marketers navigate the social media marketing world. Socialbakers Analytics is a tool for customer-centric marketers that is part of the Socialbakers Advanced Analytics solution, which delivers custom benchmarking, competitive social analytics, unique KPIs, and one-click reporting across all of the major social platforms.

Key features:

  • Compare versus the competition, industry, or any custom group to get the analytics you need to see how your content performs and why
  • Get all of the data to assess content performance, even paid versus organic reach
  • Customize and schedule informative reports for every level of your organization in just a couple of clicks

Cost: FREE trial available for 14 days

  • Small and Medium Business: Starts at $75/month – Up to 20 profiles, up to 250,000 page size, data history up to 90 days, 5 user seats, email support, and more
  • Enterprise: Contact for a quote – Advanced features for enterprise users with a custom number of profiles, unlimited page size, promoted post detection, and more

28. Oktopost


Oktopost gives customer-centric marketers the ability to manage and track your leads from social media. This powerful, effective B2B marketing tool is a social media management platform for measuring and amplifying all of your social media marketing.

Key features:

  • Understand how your social content impacts your community and gain dip insights into the performance of your social marketing
  • Segment data based on networks, messages, profiles, campaigns, and best times of day to post
  • Social Audience Dashboard to determine how your social media efforts are performing in terms of growing your audience
  • Identify which content attracts followers and how to build a supportive community

Cost: FREE trial available for 30 days

  • Basic: $200/month billed annually – All the basics for B2B social media management, including social publishing, social lead attribution, social analytics, and content curation
  • Business: $600/month billed annually – An integrated solution for social marketing professionals, including all Basic Plan features, plus Salesforce integration, marketing automation integration, and social advocacy
  • Enterprise: $2,200/month billed annually – An advanced platform for social marketing teams, including all Business Plan features, plus team management, social insights, and multiple advocacy boards

29. Cyfe


Cyfe is an all-in-one business dashboard for customer-centric marketers. With Cyfe, organizations can monitor everything from social media, to analytics, to marketing, to sales, to support, to infrastructure, all in one place.

Key features:

  • Monitor everything using dashboards
  • Pull data from popular services using pre-built Widgets
  • Securely display data using custom widgets or Push API
  • Share real-time reports with virtually anyone
  • Access historical data within the Cyfe archives


  • Cyfe Free: FREE
  • Cyfe Premium: $19/month billed monthly or $14/month billed annually – Unlimited dashboards and widgets, historical data, exports, sharing options, customizations, and more

30. BuzzSumo


BuzzSumo helps marketers create and amplify content. This tool for customer-centric marketers helps you to view your most shared content and influencers for any topic or site. BuzzSumo also is a helpful tool for content strategy, outreach, and competitive research.

Key features:

  • Analyze which content performs best for any topic or competitor
  • Find key influencers to promote your content
  • Quickly determine which content performs well in a niche or with an audience
  • Simple data visualizations

Cost: FREE trial available

  • Pro: $99/month billed monthly or $79/month billed annually – 1-5 users, 10 alerts, 10 trending feeds, and more
  • Agency: $299/month billed monthly or $239/month billed annually – 10 users, 50 alerts, 50 trending feeds, and more
  • Enterprise: Starting at $999/month with invoice payments available – 100+ users, 100+ alerts, 10+ trending feeds, and more

31. Tailwind


Tailwind is an analytics and marketing platform for Pinterest. Used by more than 50,000 brands and agencies worldwide, Tailwind is a tool to manage and optimize visual campaigns from end to end for customer-centric marketers from small businesses to enterprises.

Key features:

  • Monitor Pinterest activity for your brand by tracking organic content, industry trends, and conversations across Pinterest
  • Observe how often consumers Pin from your site and gauge your reach across Pinterest
  • Gain a competitive edge by identifying common keyword and topics used with your content
  • Manage recent comments and conversations about your brand across Pinterest

Cost: FREE trial available

  • Plus, available only for bloggers or small businesses: $9.99/month – Smart Pin scheduling, measure pin success, basic profile and board metrics, basic website insights, 7-day history archive, and more
  • Professional, for large brands and agencies: $799.99/month – Full profile and board reporting, optimize content strategy, brand monitoring suite, measure Pinterest ROI, benchmark vs. competitors, 1-year history archive, and more
  • Enterprise: Contact for a quote – Keyword/hashtag analysis, content discovery engine, influencer campaigns, industry trends, multi-account capability, unlimited collaborators, dedicated support, and more

32. Salesforce Marketing Cloud

Salesforce Marketing Cloud

Salesforce has been helping organizations connect to customers in new ways for a long time, so it is no surprise that the Salesforce Marketing Cloud is a top tool for customer-centric marketers. With the Salesforce Marketing Cloud, marketers can easily personalize experiences across email, mobile, social, advertising, and the internet.

Key features:

  • Create personalized email marketing at scale
  • Listen, engage, publish, and analyze data from more than a billion sources and know what customers have to say about your brand, competitors, and products to drive the social conversation
  • Track visitor behavior and preferences in real time
  • Turn insights into action via personalized web pages and content for each visitor
  • Create one-to-one customer journeys across all channels


  • Email, Mobile, and Web Marketing: Starting at $400/month billed annually
  • Social Media Marketing: Starting at $1,000/month billed annually
  • Digital Advertising: Starting at $1,250/month billed annually
  • B2B Marketing Automation: Starting at $1,000/month billed annually

33. Iconosquare


Iconosquare is a leading analytics and marketing suite for Instagram that enables marketers to manage your Instagram activity, analyze your performance, and engage your community. Customer-centric marketers gain key metrics about your Instagram account and benefit from advanced analytics with Iconosquare.

Key features:

  • Promote your Instagram account with the Instagram feed tab for Facebook and other photo widgets
  • Engage your audience with photo or video contests while enhancing brand awareness and gaining more followers and fans
  • Track lead conversations, improve communication with followers, and mark comments as read or read to manage your conversations

Cost: FREE trial available for 7 days; Contact for a quote

34. Simply Measured

Simply Measured

Simply Measured helps marketers put analytics first. Customer-centric marketers can make more informed decisions and get exceptional results with the top social analytics from Simply Measured.

Key features:

  • Analyze and understand consumers, conversations, and competitors across every channel
  • Discover the effect of your brand tactics on audience engagement and then optimize for better results
  • Use social analytics as the basis for informed decisions throughout the social marketing process

Cost: FREE trial available

35. Social Mention


Social Mention

Social Mention, a social media search engine that searches user-generated content, allows organizations to easily track and measure what people say about you, your company, your new products, or any other topic in social media. This tool for customer-centric marketers works in real time and monitors more than 100 social media platforms, including Twitter, Facebook, and YouTube.

Key features:

  • Social media search and analysis platform that aggregates user-generated content into a single stream of information
  • Provides a point-in-time social media search and analysis service, daily social media alerts, and API
  • Determine the strength of your brand, customer sentiment, consumer passion, and reach

Cost: FREE

36. SumAll


SumAll helps customer-centric marketers to be more effective with audience insights and analytics. Marketers are better equipped to take control of your data with SumAll because it brings social media, email, and traffic data together into a compete view.

Key features:

  • Gain a better understanding of your customers and make better decisions by turning your social media audience into customers
  • Create social marketing campaigns that cover your entire customer base
  • See your followers, understand them, and target audiences
  • Export your Twitter audience with time zone, network size, following, and engagement data to make ads and messaging more precise
  • Engage your audience with automated, data-driven Autotweets

Cost: Contact for a quote

37. Sprout Social

Sprout Social

Sprout Social is a social media management and engagement platform for businesses. This tool for customer-centric marketers enables you to create an exceptional experience across networks. Sprout Social delivers social media management, social customer service, social media marketing, and more.

Key features:

  • Discover opportunities to engage and join social conversations
  • Publish messages to Twitter, Facebook, Google+, and LinkedIn
  • Measure performance and analyze all social efforts
  • Unified Smart Inbox for streamlining engagement
  • Social CRM tools including shared customer records
  • Customer support features such as tasks and Helpdesk

Cost: FREE trial available for 30 days

38. Crimson Hexagon

Crimson Hexagon

Crimson Hexagon is an innovator in social media analytics. This tool for customer-centric marketers provides valuable insights for brands and agencies on a global scale. With Crimson Hexagon, marketers use insights from social data to drive strategy across their organizations.

Key features:

  • Topic discovery
  • Audience analysis
  • Text analysis
  • Social monitoring

Cost: Contact for a quote

39. Little Bird

Little Bird

Little Bird helps marketers discover experts with real influence and engage effectively with content online. Customer-centric marketers have the power to unlock complex social data’s information, discover social media influencers, and leverage contextually-segmented social data with Little Bird.

Key features:

  • Analyze social influencer marketing data from Twitter in context for better results
  • Gain a new perspective on social influencer marketing data
  • Define a network by topic, hashtag, or keyword
  • Analyze communities through social graph analysis
  • Discover trends and more effective target messages

Cost: Contact for a quote

40. 33Across


Now that 50% of site traffic comes from social and search, organizations need to gain control of how users engage with content. 33Across, “the first and only publisher traffic and monetization platform,” enables organizations to amplify content performance, increase traffic, optimize real-time behavior, and increase revenue.

Key features:

  • Get real-time insights on how people consume and share your content
  • Create better ads to increase revenue
  • Design ads for the ways in which your audience consumes and shares content

Cost: Contact for a quote

41. PlaceIQ


PlaceIQ helps organizations and marketers build more accurate audiences with location, time, and real-world behavior. A tool for customer-centric marketers, PlaceIQ “offers a robust platform of services that aggregate specific audiences based on location, time, and behavior.” PlaceIQ helps marketers engage customers effectively, efficiently, and at scale.

Key features:

  • Reach consumers at scale with relevant messages at the right time and place
  • Accurately measure the impact of your campaigns
  • Gain unprecedented consumer insights to inform future campaigns with PlaceIQ’s rigorous analytics

Cost: Contact for a quote

42. NinthDecimal


NinthDecimal provides marketers with the most comprehensive understanding of people by connecting their digital and physical lives. This tool for customer-centric marketers delivers precise audience intelligence so that organizations understand consumers’ new path-to-purchase.

Key features:

  • Achieve high-performing campaigns by engaging the most precise and relevant audiences across all media channels on a single platform
  • Bridges online and offline data sources
  • Gain an understanding of mobile consumers and how to engage them throughout their path-to-purchase

Cost: Contact for a quote

43. Riffle


Riffle by CrowdRiff turns social photos into your best marketing asset. This tool for customer-centric marketers dives into Twitter engagement, interest, and activity analytics in real time to make interactions with consumers and potential customers more personal and more meaningful.

Key features:

  • Integrated with every Twitter platform, including, Hootsuite, and TweetDeck
  • Get insight into the current and potential value of every user in order to prioritize and personalize engagement
  • Add personal touches to interactions to improve customer experience and build brand loyalty
  • Find the influencers and gain intelligence on your competitors

Cost: FREE

44. TweetReach


TweetReach, by Union Metrics, aims to help marketers measure your impact on social media with in-depth engagement and listening analytics for Twitter. Customer-centric marketers gain powerful Twitter insights by measuring all of the Twitter activity that matters to you.

Key features:

  • Monitor Tweets about all of your topics including hashtags, brands, accounts, and events in real time
  • Comprehensive analytics on Twitter reach, performance, and engagement
  • Real-time monitoring with report-ready analytics


  • TweetReach Pro Small: $99/month – 2 trackers, 100,000 Tweets, unlimited snapshots, and email support
  • TweetReach Pro Medium: $199/month – 4 trackers, 225,000 Tweets, unlimited snapshots, and email support
  • TweetReach Pro Large: $399/month – 8 trackers, 500,000 Tweets, unlimited snapshots, phone support, and API access

45. Perch


Perch is a must-have tool for customer-centric marketers, especially those in small business. With Perch, you have access to reviews, social posts, and promotions for you and your competition in one place. This tool gives you a birds-eye view of what your customers are saying and doing in relation to your business.

Key features:

  • Consolidates the latest Facebook, Twitter, Yelp, Google+, Instagram, Foursquare, Groupon, and Living Social content to make it easier to remain informed
  • Alerts via mobile notifications and daily email digests
  • Know what is happening with the competition by quickly discovering businesses that create a stir with consumers, are popular on social networks, and are receiving the most reviews

Cost: Contact for a quote

46. Urban Airship

Urban Airship

Urban Airship helps companies “build high-value relationships through mobile apps, mobile wallets, and user-centric insights that power actions across channels.” Customer-centric marketers drive loyalty, engagement, and revenue with the mobile engagement delivered by Urban Airship.

Key features:

  • Connect mobile data to any business system with Urban Airship’s user-centric data streaming platform and real-time mobile information
  • Deliver experiences that delight mobile users
  • Maximize your reach and increase the effectiveness of your channels with mobile marketing automation and location


  • Starter: FREE – Up to 1,000 total audience
  • Basic: $99/month – Up to 10,000 total audience
  • Essential: Starting at $149/month – Tiered pricing by audience size
  • Comprehensive: Starting at $349/month – Tiered pricing by audience size

47. Clicktale


Clicktale is a leading enterprise customer experience management platform. This tool for customer-centric marketers reveals customer behavior and intent on websites and apps. With Clicktale, marketers get insights into consumers’ needs at every touchpoint of the digital conversation.

Key features:

  • Gain the insights you need to delight customers and create more value
  • Know every customer
  • Transform data into meaning
  • Patented customer behavior technology that is the most accurate on the market

Cost: Contact for a quote

48. Qualaroo


Qualaroo helps marketers and organizations improve web conversions by understanding and influencing web visitor behavior. This tool for customer-centric marketers offers voice of customer insights to help businesses grow.

Key features:

  • Uncover the customer insights that lead to better business results
  • Understand customer behavior in a new way
  • Survey specific groups of website visitors for qualitative information

Cost: FREE trial available for 14 days

  • Sell Business: $79/month billed quarterly or $63/month billed annually – Desktop surveys, user-friendly reporting, 1 user, and 1 domain
  • Professional: $249/month billed quarterly or $199/month billed annually – All Small Business plan features, plus exit surveys, essential targeting options, customization, and more
  • Enterprise: $499/month billed annually – All Professional plan features, plus integrations with CRMs, advanced targeting options, advanced segmentation, additional unit options, and more

49. Meltwater


Meltwater helps companies make better, more informed decisions using insights from the outside. Meltwater is the tool for customer-centric marketers for using media intelligence to make more informed decisions about strategy, connect with your audience, and measure success.

Key features:

  • Monitor media intelligence to track your brand
  • Extract insights from billions of real-time editorial, blog, and social media conversations to understand and drive brand perception
  • Build and maintain relationships by connecting on social and distributing releases to targeted influencer lists
  • Find influencers by topics and easily reach out
  • Schedule posts and press releases to produce maximum impact

Cost: Contact for a quote

50. Unified


Unified helps marketers transform fragmented marketing data into actionable intelligence and real-time activation for brands. Unified connects marketing data sets and optimizes investments across the customer journey. This tool for customer-centric marketers helps marketers drive marketing success toward business goals.

Key features:

  • Understand and impact your audiences with Unified’s Audience Intelligence
  • Identify exactly who your audiences are
  • Identify important audience trends
  • Provide recommendations to enhance efforts across all marketing channels
  • Gain in-depth understanding of consumers by uploading CRM data such as emails, phone numbers, social IDs, mobile IDs, and more

Cost: Contact for a quote