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A CDP that scales more quickly with clever code built in

Connectors

When considering how a customer data platform (CDP) or other similar marketing software integrates with business applications and platforms, we often hear about ‘out-of-the-box’ applications. These are the pre-designed ‘plug-ins’ that are based on standard integration and functionality requirements. In reality these applications require a little more out-of-the-box thinking to really work for businesses.

 

At NGDATA, we recognize that customer data sources and systems aren’t ‘plug and play’.
There’s no one-size-fits-all approach to solving every communications challenge because, like your customers, your business is unique.

 

Our breadth and depth of industry expertise means we’ve created numerous use cases based on different scenarios that are customizable for different businesses. We’ve invested thousands of hours in the development of our integration framework. This is a unique combination of around 300 building blocks from the NIFI Project and multiple NGDATA specific building blocks created to address various use cases.

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When you combine relevance with successful personalized communications, people feel less pressure to react to a marketing communication. In fact, most people don’t mind receiving messages if they are responding to their needs and expectations. Timely targeting customers with value-adding information that helps them make decisions and delight them, are likely to build long-term trust in a brand.

 

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles and drives truly personalized customer experiences through real-time interaction management. With features that go beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

 

Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing





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