Reducing Ad Waste Use Case
AdTech presents marketers and brands with the potential to deploy effective digital advertising to target audiences.
However, ad waste is still something that most businesses accept as par for the course.
The key to reducing advertising spend waste and maximizing the ROI of campaigns is to improve precision targeting.
Understanding what your audience looks like and how and where they engage with content gives businesses
a head start when activating advertising campaigns.
Creating relevant messages that resonate with audiences is the key to converting the right customers, and this means
having multiple messages across different channels that can be dynamically served based on the customer context.
Essentially, this use case demonstrates how personalized 1-2-1 marketing can reduce waste by targeting a lower volume
of specially segmented customers vs. the entire batch and blast or mass marketing approach.