Kickstart Connections with Customer Acquisition Software
Engage prospects with personalized, data-driven communications at the earliest stages of your relationship with our customer acquisition use case and advanced CDP software. Request a...
Identity Resolution: From Disparate Data to Customer Connections
Google got it spot on when it compared modern customer journeys to the plot of a complicated “whodunit”. Today, shopping for a product or service...
Rising Above the CDP Crowd
Finding the Vital Link Across the Customer Data Value Chain At NGDATA, we think it’s important to reflect on the year just gone – not...
NGDATA Acknowledged in Two Analyst Reports with RTIM & CAT Recognition
At NGDATA, we’re committed to helping organizations deliver end-to-end customer engagements that drive real value at every stage. As such, we’re thrilled to have also...
Types of Customer Data Platforms (CDPs)
Customer data platforms (CDPs) provide companies with the intelligence needed to deliver customer-centric campaigns at scale, but real success relies on leveraging the right capabilities...
NGDATA Makes Waves with RTIM Recognition
At NGDATA, we enable organizations to develop long-lasting customer relationships through data-driven experiences. We identified real-time interaction management (RTIM) as a crucial element for connecting...
CDP Best Practices – C-level Perspectives
Take the Confusion Out of Your CDP Campaigns With great customer experience being the ultimate goal for organizations everywhere, customer data platforms (CDP) are certainly...
Boost Cross-selling Opportunities with CDP Software
Personalize every experience and increase customer lifetime value (CLTV) with in-built software for cross-selling success. For businesses across every industry, consistently driving value for customers...
Increasing Customer Loyalty in Banking | Use Case
Features & benefits: Identify customers at risk of switching Learn from advanced analytics and propensity scoring to identify customers at risk of switching providers, and...
Digital Insurance Data & Great Customer Experiences
Guarantee Great Insurance Experiences with Richer Data We all want seamless digital experiences – especially now that many of our day-to-day needs can be resolved...
Enriched Digital Data: Insurance Companies’ Best & Brightest Asset
For insurers, premium customer experiences are a digital transformation away Buying a new car. Going on your honeymoon. Protecting your family’s financial future. Preparing for...
First-party data & CDPs: A recipe for first-class customer experiences
Transforming first-party data into meaningful experiences with customer data software The value of first-party data is the topic on every marketer’s mind at the moment,...
Customer Data: The Currency Banks Need for Richer Experiences
Fewer Mortar and Bricks, More Digital Clicks It’s somewhat of an understatement to say that it’s time for banks to digitize. Digital banking channels are...
CDPs with AI: The Smart Marketer’s Customer Experience Tool
Finding the data and marketing sweet spot with an AI-led CDP Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to...
2022: The Year to Put MarTech Predictions into Practice
How to Turn Projections into Performance A new year is upon us, and with it comes a flood of predictions from the MarTech sector. Yet, these predictions are...
A Reflection and Round-up of NGDATA’s 2021
It’s been an exciting year for the team at NGDATA. We launched our Customer Data Maturity Assessment tool, partnered with the Customer Data Platform Institute’s David Raab to discuss Real-time,...
Creating a Roadmap Towards Data-driven Personalization
How to achieve true personalization with mature customer data Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is...