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Thought Leadership August 9, 2022

Identity Resolution: From Disparate Data to Customer Connections

Google got it spot on when it compared modern customer journeys to the plot of a complicated “whodunit”. Today, shopping for a product or service...

Thought Leadership July 20, 2022

From a MarTech Stack to a Holistic Ecosystem

Your Manual for Driving Considered Customer Experiences In what’s known as “The Great App Explosion”, where the MarTech space continues to grow with new platforms...

Thought Leadership July 11, 2022

Rising Above the CDP Crowd

Finding the Vital Link Across the Customer Data Value Chain At NGDATA, we think it’s important to reflect on the year just gone – not...

Company News June 27, 2022

NGDATA Acknowledged in Two Analyst Reports with RTIM & CAT Recognition

At NGDATA, we’re committed to helping organizations deliver end-to-end customer engagements that drive real value at every stage. As such, we’re thrilled to have also...

Industry News June 23, 2022

Types of Customer Data Platforms (CDPs)

Customer data platforms (CDPs) provide companies with the intelligence needed to deliver customer-centric campaigns at scale, but real success relies on leveraging the right capabilities...

Company News June 7, 2022

NGDATA Makes Waves with RTIM Recognition

At NGDATA, we enable organizations to develop long-lasting customer relationships through data-driven experiences. We identified real-time interaction management (RTIM) as a crucial element for connecting...

Industry News May 31, 2022

CDP Best Practices – C-level Perspectives

Take the Confusion Out of Your CDP Campaigns With great customer experience being the ultimate goal for organizations everywhere, customer data platforms (CDP) are certainly...

Industry News May 5, 2022

Boost Cross-selling Opportunities with CDP Software

Personalize every experience and increase customer lifetime value (CLTV) with in-built software for cross-selling success. For businesses across every industry, consistently driving value for customers...

Thought Leadership May 2, 2022

Increasing Customer Loyalty in Banking | Use Case

Features & benefits: Identify customers at risk of switching Learn from advanced analytics and propensity scoring to identify customers at risk of switching providers, and...

Thought Leadership March 25, 2022

Digital Insurance Data & Great Customer Experiences

Guarantee Great Insurance Experiences with Richer Data We all want seamless digital experiences – especially now that many of our day-to-day needs can be resolved...

Thought Leadership March 14, 2022

Enriched Digital Data: Insurance Companies’ Best & Brightest Asset

For insurers, premium customer experiences are a digital transformation away  Buying a new car. Going on your honeymoon. Protecting your family’s financial future. Preparing for...

Thought Leadership March 10, 2022

First-party data & CDPs: A recipe for first-class customer experiences

Transforming first-party data into meaningful experiences with customer data software The value of first-party data is the topic on every marketer’s mind at the moment,...

Thought Leadership February 23, 2022

Customer Data: The Currency Banks Need for Richer Experiences

Fewer Mortar and Bricks, More Digital Clicks  It’s somewhat of an understatement to say that it’s time for banks to digitize. Digital banking channels are...

Thought Leadership January 21, 2022

CDPs with AI: The Smart Marketer’s Customer Experience Tool

Finding the data and marketing sweet spot with an AI-led CDP  Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to...

Thought Leadership January 13, 2022

2022: The Year to Put MarTech Predictions into Practice

How to Turn Projections into Performance   A new year is upon us, and with it comes a flood of predictions from the MarTech sector. Yet, these predictions are...

Company News December 24, 2021

A Reflection and Round-up of NGDATA’s 2021

It’s been an exciting year for the team at NGDATA. We launched our Customer Data Maturity Assessment tool, partnered with the Customer Data Platform Institute’s David Raab to discuss Real-time,...

Thought Leadership December 24, 2021

Creating a Roadmap Towards Data-driven Personalization

How to achieve true personalization with mature customer data  Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is...

Thought Leadership December 14, 2021

Building Real-time Infrastructure: Best Practices

How to lay the foundations for effective real-time engagement  Engaging customers with hyper-targeted interactions in real time is not a new priority for businesses. In fact, 90% of leaders...

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