Thought Leadership

Top Online Marketing Tools: 50 Amazing Tools for Analytics, SEO, Content Curation, Influencer Marketing, and More

These days, if you aren’t using online marketing tools, you are missing out on increasing your visibility, growing your business, connecting with customers, and establishing yourself in your niche. You also aren’t gaining that all-important competitive edge, which means you run the risk of becoming irrelevant. But, many companies aren’t sure where to start with online marketing because there are so many facets and an overwhelming number of services, tools, and options.

To help you in your quest to maximize your online marketing efforts, we have rounded up 50 of the top online marketing tools. Our top tool picks cover everything from analytics to marketing automation and are sure to save you time and increase your productivity while helping you grow your business and connect with customers. To simplify your search, we have categorized our 50 top online marketing tools and then alphabetized the tools within each category so you can jump to those that would be most useful for you; thus, the tools are not ranked or rated in any way.

Jump to:

Analytics and Data Tools

1. Crazy Egg
@CrazyEgg

Crazy Egg

Crazy Egg is a tool that helps you visualize your website analytics. With Crazy Egg, you have a better idea of how to optimize your site and improve your website experiences for visitors. You’ll also get more customers from your existing traffic, test changes, and know exactly what is working and what’s not with this online marketing tool.

Key Features:

  • Tool suite includes the Editor, A/B Tests, Snapshots, and Recordings
  • Change your copy, images, and styles and then try your changes on traffic before publishing to everyone, regardless of how you build your site
  • Automatically skews more traffic to the better performing version via A/B testing
  • No programming required

Cost: FREE trial available for 30 days; Contact for a quote

2. Improvely
@improvelycom

improvely

Improvely is a tool for tracking and improving your marketing campaigns while eliminating PPC click fraud. You can test and optimize your online marketing efforts while trusting Improvely’s monitoring systems to inspect each click for suspicious activity and alert you of potential click fraud instantly so you can protect your budget.

Key Features:

  • Identifies the source of every signup and sale, regardless of channel
  • Automatically creates activity profiles for each visitor, so you can get to know your most valuable customers and then find more of them
  • Team logins, custom-branded client reports, export tools, and more to meet your organization’s needs

Cost: FREE trial available for 14 days

  • Freelancer: $29/month – Tracks 10,000 visits/month, 1 team member, track conversions and revenue, click fraud monitoring, and more
  • Startup: $79/month – Tracks 50,000 visits/month, 3 team members, and all Freelancer plan features
  • Small Agency: $149/month – Tracks 100,000 visits/month, unlimited team members, and all Startup plan features plus sub-accounts
  • Large Agency: Starts at $299/month – Tracks 250,000+ visits/month, unlimited team members, and all Small Agency plan features plus white label reporting

3. Inspectlet
@Inspectlet

Inspectlet

Inspectlet gives you the ability to analyze user behavior instantly via eye tracking heat maps, screen capture, and user-interaction analytics. You can take the guesswork out of what you visitors want and why when you use Inspectlet.

Key Features:

  • Session recording for watching individual visitors use your site so you know exactly how they use it
  • Observe potential customers to see what they are looking for to better understand their mindset and increase your conversion rate
  • Determine where visitors get confused on your site and what captures their attention
  • Mature filtering capabilities
  • Conversion funnels enable you to define a series of pages leading to a goal and then watch session recordings of visitors that drop off at a particular step toward that goal

Cost:

  • Free – 100 recorded sessions/month, 1,000 approximate page views/month, 1 website, 1 month of storage, and more
  • Micro: $39/month paid monthly or $33/month paid annually – 5,000 recorded sessions/month, 50,000 approximate page views/month, 1 website, 2 months of storage, and more
  • Startup: $79/month paid monthly or $67/month paid annually – 25,000 recorded sessions/month, 250,000 approximate page views/month, 3 websites, 3 months of storage, and more
  • Growth: $149/month paid monthly or $12/month paid annually – 50,000 recorded sessions/month, 500,000 approximate page views/month, 10 websites, 6 months of storage, and more

4. Megalytic
@Megalytic

Megalytic

Megalytic delivers professional web analytics reporting in a simplified way. Marketers, business owners, and digital agencies turn to Megalytic for more insightful, better looking analytics reports that deliver the right data to the right people at the right time.

Key Features:

  • Templates for website summary, Facebook page summary, monthly comparison, goal conversions, paid search, SEO, and more
  • Customize charts, tables, and maps to present your information the way you want it
  • Robust, powerful widget library
  • Integrates Google Analytics, AdWords, Search Console, and Facebook Page & Ads Insights data into one powerful reporting system
  • Automate distribution, track delivery, send reports as HTML, PDF, or paper, set your schedule, and more

Cost: FREE trial available for 14 days

  • Basic:$39.99/month – 10 reports, 10 connections, 1 user
  • Standard: $99.99/month – 30 reports, 50 connections, 1 user
  • Premium: $199.99/month – 50 reports, 100 connections, 3 users, and 10 clients
  • Enterprise: $399.98/month – 100 reports, 200 connections, 5 users, and 50 clients

5. Optimizely
@Optimizely

Optimizely

Optimizely is the solution for experimentation and personalization across websites, mobile apps, and connected devices. You’ll be in a much better position to deliver the best customer experiences when you can experiment everywhere with Optimizely.

Key Features:

  • Easy-to-use A/B testing
  • Multi-page experimentation for any step of the customer journey
  • Uncover customer insights and create better experiences by delivering targeted content and experiences in real time
  • Add product, category, and content recommendations to any website automatically

Cost: FREE trial available for 30 days; Contact for a quote

6. SEMrush
@semrush

SEMrush

SEMrush is the tool for the analytics and data that digital marketing professionals need. You’ll have the power to develop the ideal content and advertising strategies you need after getting insights into your competitors’ strategies using the analytics reports and tools included in SEMrush.

Key Features:

  • Organic research capabilities to see competitors’ best keywords, discover new organic competitors, observe domain position changes, and more
  • Advertising research to localize ad campaigns, discover new competitors in AdWords and Bing Ads, and analyze competitors’ ad copy and keywords
  • Conduct deep link analysis
  • Cross, combine, and visualize data to compare competitive domains and estimate keyword difficulty in a few clicks

Cost:

  • Pro: $99.95/month – 10,000 results/report, 3,000 reports/day, 5 scheduled PDF reports, 5 projects, 500 keywords to track, 50 social profiles for monitoring, 1 user included
  • Guru: $199.95/month – 30,000 results/report, 5,000 reports/day, 20 scheduled PDF reports, 50 projects, 1,500 keywords to track, 100 social profiles for monitoring, 1 user included
  • Business: $399.95/month – 50,000 results/report, 10,000 reports/day, 50 scheduled PDF reports, 200 projects, 5,000 keywords to track, 300 social profiles for monitoring, 1 user included
  • Enterprise: Contact for a quote – Unlimited projects, extremely high keyword and crawl limits, branded reports, and unlimited seats

7. Sumo
@SumoMe

Sumo

Sumo is a top tool for increasing your site’s traffic, signups, and shares so you can grow your business. Sumo’s suite of tools empowers you to build your customer base and track success along the way; it also gets you up and running in less than a minute because it requires zero coding and allows you to create directly on your website.

Key Features:

  • Use List Builder to create outstanding pop-ups that appear on clicks before people leave
  • Create the next level of landing pages with Welcome Mat to deliver the best first impression
  • Get more signups with a polite Scroll Box that is a powerful way of asking without putting a pop-up in the middle of visitors’ screens

Cost:

  • Free – Perfect for new businesses and side projects
  • Professional: $48/month paid monthly or $29/month paid annually – Ideal for bloggers, contractors, and consultants
  • Small Business: $132/month paid monthly or $79/month paid annually – Built for small teams and local businesses
  • eCommerce: $332/month paid monthly or $199/month paid annually – Designed for eCommerce and SaaS companies
  • Team: Contact for a quote – Ideal for content networks and bigger teams

8. Followerwonk
@followerwonk

Followerwonk

Followerwonk, part of the Moz family, is a tool for exploring and growing your social graph. Use Twitter analytics to find, analyze, and optimize for social growth. With Followerwonk, you find influencers, build and engage a community, and optimize your social profile to grow your brand.

Key Features:

  • View social authority rankings
  • See followers and their locations
  • Compare follows and followers
  • View follower losses and gains
  • Maximize times to tweet
  • Know when followers are active
  • Discover which tweets to engage

Cost:

  • Free – Connect your account and get limited personal data, 1 profile with limited access
  • Target: $29/month paid monthly or $23/month paid annually – Up to 3 profiles with more access
  • Multitask: $79/month paid monthly or $63/month paid annually – Up to 20 profiles with loads of access

SEO Tools

9. Ahrefs
@ahrefs

Ahrefs

Ahrefs is a Big Data-powered SEO toolset that is trusted by SEO and marketing professionals around the globe. This top online marketing tool helps you grow your search traffic and research competitors so you can determine exactly what you need to do to outrank them. With new tools and features being added each week, Ahrefs is a robust tool for everything from competitive analysis to web monitoring.

Key Features:

  • Organic search report empowers you to see the exact keywords your competitors rank for in organic search results and how much traffic they get from it
  • Improve your marketing and SEO with keyword research, content research, and link building
  • Web monitoring for tracking your competitors’ backlinks and receiving notifications when someone mentions them online

Cost: Lite and Standard Plan Trials available for 7 days at $7

  • Lite: $99/month paid monthly or $82/month paid annually -1 user, 5 campaigns, 300 tracked keywords, 1 location/website, and more
  • Standard: $179/month paid monthly or $149/month paid annually – 1 user, 10 campaigns, 1,000 tracked keywords, 2 locations/website, and more
  • Advanced: $399/month paid monthly or $332/month paid annually – 3 users, 25 campaigns, 4,000 tracked keywords, 5 locations/website, and more

10. Moz
@Moz

Moz

Moz offers software and resources to help you take advantage of the power of SEO to drive customers to your website or your storefront. Moz SEO products include Moz Pro and Moz Local; both tools help you improve search rankings, drive traffic, and get customers.

Key Features:

  • Keyword research
  • Link building
  • Site audits
  • Page optimization insights

Cost: FREE trial of Moz Pro available for 30 days

  • Moz Pro Standard: $99/month – 5 campaigns, 300 keyword rankings, 100,000 pages crawled/week, and more
  • Moz Pro Medium: $149/month – 10 campaigns, 750 keyword rankings, 500,000 pages crawled/week, and more
  • Moz Pro Large: $249/month – 25 campaigns, 1,900 keyword rankings, 1,250,000 pages crawled/week, and more
  • Moz Pro Premium: $599/month – 100 campaigns, 7,500 keyword rankings, 5,000,000 pages crawled/week, and more
  • Moz for Enterprise: Contact for a quote

11. Screaming Frog SEO Spider
@screamingfrog

Screaming Frog SEO Spider

Screaming Frog is a UK search marketing agency that develops the SEO Spider. This tool crawls sites’ links, images, CSS, script, and apps to evaluate onsite SEO. A lite tool, SEO Spider allows you to analyze restyle in real time so you can make informed decisions.

Key Features:

  • Find broken links and server errors
  • Find temporary and permanent redirects and identify redirect chains and loops or upload a list of URLs for auditing in site migration
  • Discover duplicate content
  • Analyze page titles and meta data
  • Integrate with Google Analytics

Cost:

  • Free: 500 URL crawl limit
  • Paid: £149.00/year – Unlimited URL crawl limit, all Free plan features, plus crawl configuration, custom source code search, custom extraction, Google Analytics integration, and more

12. UberSuggest
@ubersuggest

UberSuggest

Ubersuggest helps you quickly find new keywords that are unavailable in the Google Keyword Planner. Advance your keyword research with ideas for SEO, PPC, and content marketing.

Key Features:

  • Easily copy and paste keywords in a spreadsheet or download them as a CSV file
  • Visualize the most common terms associated with your query using the word cloud
  • Quickly and easily filter the keywords

Cost: FREE

Content Curation, Keyword, Remarketing, and Landing Pages Tools

13. ClickFunnels
@clickfunnels

ClickFunnels

ClickFunnels delivers marketing funnels in minutes. This tool will give you the power to grow your company through sales funnels by giving you everything you need to market, sell, and deliver your products online.

Key Features:

  • Does not require programming or design knowledge
  • Easily build pages inside a sales funnel
  • Choose from sales funnels to select the one that is pre-designed for your type of product
  • Choose the page design and then modify your page with a few clicks

Cost: FREE trial available for 14 days; Contact for a quote

14. Feedly
@feedly

Feedly

Feedly is the content curation tool you need for accelerating research, marketing, and sales. Take control of content from publications, blogs, YouTube Channels, keyword alerts, feeds, and private business content and then put it to work with powerful integrations, thanks to Feedly.

Key Features:

  • Organize your content sources in easy-to-read feeds
  • Monitor news about your company and your competitors by plugging in Google Alerts
  • Clean, minimalist reading experience optimized for productivity
  • Team collaboration via shared feeds, shared boards, Evernote Business notebooks, OneNote 365, Trello, and Slack

Cost: FREE trial available; Contact for a quote

15. HitTail
@HitTail

HitTail

HitTail is a long tail keyword tool for SEO. Drive more traffic to your site with more relevant keyword suggestions that result from analyzing your existing website traffic.

Key Features:

  • Works in the background and constantly delivers new keyword ideas
  • Yields highly specific long tail keywords that are relevant to your audience
  • Consistently grow organic traffic coming to your site and improve traffic quality and increase conversion rates

Cost: FREE trial available

  • Pro: $19.95/month – 7,500 keyword ideas/month
  • Business: $39.95/month – 15,000 keyword ideas/month and 150 web page audits/month
  • Agency: $79.95/month – 30,000 keyword ideas/month and 300 web page audits/month

16. Leadpages
@Leadpages

Leadpages

Leadpages builds tools to help you grow your business. This tool is a leading landing page builder that generates leads and sales for your business across the web, email, texts, and social media.

Key Features:

  • Includes more than 130 free, mobile-responsive landing page templates for every industry
  • Collect leads and customer contacts from landing pages, pop-up forms, social media, texts, and email
  • Simple interface and built-in optimization tools
  • Drive more traffic with Facebook ads
  • Built-in payments
  • Mobile opt-in codes
  • Lead capture pop-ups
  • 1-click signup links
  • No coding required
  • Drag-and-drop customization

Cost: FREE trial of Leadpages Pro available

  • Standard: $25/month paid annually – For home businesses and solopreneurs
  • Pro: $48/month paid annually – For small businesses and professional marketers
  • Advanced: $199/month paid annually – For marketing teams and agencies

17. OptimizePress
@optimizepress

OptimizePress

OptimizePress is a tool for creating landing pages, sales pages, membership portals, launch pages, blogs, affiliate pages, and more. This tool ensures simple marketing site creation for nearly any type of page you want for your business inside WordPress.

Key Features:

  • Landing pages
  • Sales and marketing pages
  • Secure membership portals
  • Product launch funnels
  • Free training and course pages
  • Premium blogging system
  • Create high-impact webinar registration pages
  • All pages will be mobile responsive automatically

Cost: All plans are subject to a one-time charge that does not automatically rebill; chose to extend your support and updates after one year for $39

  • Core: $97 – For individuals and solopreneurs just getting started, use on 3 sites
  • Publisher: $197 – All Core plan features, plus use on up to 10 sites
  • Pro: $297 – For advanced marketers in small businesses and enterprises who plan to build more than 10 websites, all Core and Publisher plan features, plus one year of top of the line support

18. ReTargeter
@ReTargeter

ReTargeter

ReTargeter is a remarketing tool that delivers display advertising solutions for every stage in the customer lifecycle. With this online marketing tool, you can reach your audience anywhere with highly targeted, real-time digital advertising solutions and top-notch account management.

Key Features:

  • Powerful media-buying platform
  • Advanced targeting
  • Smart, dynamic bidding
  • Best-in-class account management
  • Site retargeting, CRM retargeting, audience targeting, search retargeting, contextual targeting, and dynamic creative optimization options

Cost: Contact for a quote

19. Siteliner

Siteliner

Siteliner is an online marketing tool that helps you detect duplicate content and broken links. The free service is available to websites with up to 250 pages so you can explore your site to reveal the key issues that affects its quality and search engine rankings.

Key Features:

  • Checks site for internal duplicate content and intelligently excludes common content like menus and navigation
  • Checks all internal links to ensure they work and highlights broken links so you can fix them easily
  • Identifies which of your pages are most prominent to search engines as they crawl your site based on link patterns between your pages
  • Provides two reports after crawling trough and analyzing pages on your site: the standard XML sitemap and the more detailed Siteliner Report

Cost:

  • Siteliner: FREE for limited monthly analysis of up to 250 pages
  • Siteliner Premium: Contact for a quote – Analyze sites up to 25,000 pages without limitations on how often you run analyses

20. Sniply
@sniply

Sniply

Sniply is the tool for driving conversion through the content you share because it enables you to attach your call-to-action to everything you share online. Sniply also empowers you to see exactly how your audience engages with the links you share.

Key Features:

  • Adds a custom call-to-action on any page on the web, so you can engage followers with every link you share
  • Generates unique links for you to share, so people who click on your links see the content in addition to your call-to-action
  • Monitor engagement and track results: track link clicks, conversion rates, and more

Cost: FREE trial of any plan available for 14 days

  • Basic: $29/month – Ideal for personal branding, 5,000 clicks/month, 2 brand profiles, and 1 team member
  • Pro: $29/month – Ideal for professional marketers, 20,000 clicks/month, 6 brand profiles, and 3 team members
  • Business: $149/month – Ideal for business use, 50,000 clicks/month, 10 brand profiles, and 5 team members
  • Agency: $299/month – Ideal for multiple clients, 250,000 clicks/month, 15 brand profiles, and 10 team members
  • Enterprise Plans: Contact for a quote

21. SpyFu
@spyfu

SpyFu

A competitive research tool, SpyFu helps you spot new SEO and PPC opportunities and outwit your competitors. Use this online marketing tool to determine your competitors’ most profitable keywords and ads for both paid and organic search.

Key Features:

  • Search for any domain to uncover every place it has shown up on Google, including every keyword they have purchased on Adwords, every organic rank, and every ad variation in the last few years
  • Find online and traditional leads methods including social media, email, phone, and address
  • PPC competitor research, complete with every keyword they have purchased on Google and every ad test they have run
  • SEO competitor research helps you uncover content and backlinks that help them outrank you
  • Keyword research tools include Google Keyword Tool Alternative, Keyword Grouper Tool, PPC Ad Test Winners and Losers, and more

Cost:

  • Basic: $39/month paid monthly or $33/month paid annually – Unlimited search results, unlimited data exports, unlimited domain overview PDFs, 250 sales lead and domain contacts, 5,000 weekly tracked keyword rankings, and 10,000 top lists results
  • Professional: $79/month paid monthly or $58/month paid annually – All Basic plan features, plus 500 sales lead and domain contacts, 15,000 weekly tracked keyword rankings, 50,000 top lists results, 10,000 API rows returned, and custom branded reporting
  • Team: $299/month paid monthly or $199/month paid annually – All Professional plan features, plus 2,000 sales lead and domain contacts, 40,000 weekly tracked keyword rankings, 75,000 top lists results, 10,000 API rows returned, custom branded reporting, and 5 user logins

22. Unbounce
@unbounce

Unbounce

Unbounce is the tool for building high-converting landing pages and overlays for your marketing campaigns. Not only will you build custom landing pages like a pro, but you’ll get more conversions on your site with Unbounce.

Key Features:

  • Build, launch, and optimize custom landing pages for any campaign without developers or tech bottlenecks
  • Use Convertables to target and convert more website traffic
  • No coding required
  • 100% marketer-friendly
  • Easily create any design or mockup and integrate anything

Cost: FREE trial available for 30 days

  • Essential: $99/month paid monthly or $79/month paid annually – 75 landing pages and 8 convertables
  • Premium: $199/month paid monthly or $159/month paid annually – 150 landing pages and 16 convertibles, plus client sub accounts, premium integrations, and better conversion tools
  • Enterprise: Starts at $499/month paid monthly or $399/month paid annually – 375+ landing pages and 40+ convertibles, plus a Launch Specialist and Success Manager will help maximize your ROI

Social Media Tools

23. Autopin
@autopindotco

Autopin

Autopin is a marketing suite for Pinterest that enables you to automate every action and put your account on autopilot, all from your browser. With this online marketing tool, you’ll be able to sell and reach more on Pinterest and take full advantage of automation for attracting more clients.

Key Features:

  • Set up an automation profile with a few clicks to take care of tasks such as liking, following, or inviting influencers to your boards
  • Schedule content and use content automation tools to generate the content ahead of time on autopilot
  • Designed with an eCommerce and content mindset to help you drive more traffic to your site to generate new clients and more sales

Cost: FREE trial available for 5 days

  • 1 Account: $39/month
  • 5 Accounts: $69/month
  • 10 Accounts: $99/month

24. Brandwatch
@Brandwatch

Brandwatch

Brandwatch is a leading social intelligence platform. Discover vital insights and uncover what your consumers think by putting online conversations to work for you.

Key Features:

  • Gain key customer insights to drive product innovation and remain ahead of your competition
  • Instantly access customer conversations in real time
  • Identify opportunities and threats as soon as they occur with intelligent alerts

Cost: Contact for a quote

25. Buffer
@buffer

Buffer

Buffer is an intuitive, powerful social media management tool trusted by more than four million people worldwide. With Buffer, you can save time by scheduling posts, tracking content performance, and managing your accounts all in one place.

Key Features: 

  • Quickly and easily schedule posts for all social accounts and allow Buffer to publish them automatically on your posting schedule
  • Manage all social accounts from one simple dashboard
  • Eliminate the need to log into multiple social accounts
  • Maintain a consistent presence on social to build your following and influence
  • Streamlined analytics so you can quickly determine the types of content that resonate best with your audience

Cost: FREE trial available for 14 days for Small, Medium, or Large Team or Agency

  • Individual Free – 1 social account, 1 user, 10 scheduled posts/profile
  • Individual Awesome: $10/month – 10 social accounts, 1 user, 100 scheduled posts/profile
  • Small Team or Agency: $99/month – 25 social accounts, 5 users, 2,000 scheduled posts/profile
  • Medium Team or Agency: $199/month – 50 social accounts, 10 users, 2,000 scheduled posts/profile
  • Large Team or Agency: $399/month – 150 social accounts, 25 users, and 2,000 scheduled posts/profile

26. Hiplay
@hiplayapp

Hiplay

Automate your social media and automatically repost your best content to the Buffer queue with Hiplay. With three simple steps, you can put Hiplay to work for you so more of your audience sees more of your posts.

Key Features:

  • Connect your Buffer account to access all your profiles
  • Build your Content Library and repost content multiple times
  • Add posts to the Library directly from Buffer history
  • Create new posts from the dashboard
  • Categorize posts in the Content Library
  • Increase engagement, save time, and ensure consistent posting

Cost: FREE trials available

  • Basic: $5/month – Best for individuals, 3 social media profiles, 3 custom categories, and 200 Content Library posts/profile
  • Popular: $10/month – Best for small businesses and solopreneurs – 10 social media profiles, 10 custom categories, 500 Content Library posts/profile, and weekly schedule
  • Advanced: $25/month – Best for small agencies – 30 social media profiles, 20 custom categories, unlimited Content Library posts/profile, and weekly schedule

27. Hootsuite
@hootsuite

Hootsuite

Hootsuite is the world’s most widely used social media marketing and management dashboard. This tool makes it easy to manage all your social media in one place, from finding prospects to serving customers. You’ll also enjoy connecting with customers in a faster, smarter, and safer way, with Hootsuite.

Key Features:

  • Manage all your social profiles and automatically find and schedule social content
  • Measure your social ROI and make data-driven social media marketing decisions with Hootsuite’s real-time analytics
  • Protect your brand by tracking messages and mentions with robust message approvals and permissions workflows
  • Guard against hackers and other threats with profile protections and access controls

Cost: FREE trial available for 30 days

28. ManageFlitter
@ManageFlitter

ManageFlitter

ManageFlitter is an award-winning app that helps you manage and clean up your Twitter account. This tool also helps you reach more followers with every Tweet and work faster and smarter with Twitter.

Key Features:

  • Powerful Twitter bio search
  • PowerPost to send out important tweets that your followers will see
  • Use the Twitter Analytics tool to get the insights you need
  • Unfollow tool immediately shows you who to unfollow and sorts using a range of criteria such as influence, date of follow, and more

Cost:

  • Freebie: Free – Basic account with limited access to features and longer loading times
  • Pro: Starts at $12/month – For small companies and personal brands with account cleanup, grow your account, access to remote account management, limited analytics and reporting features, and more
  • Business: Starts at $49/month – For larger companies or agencies managing multiple Twitter accounts with all Pro plan features plus full analytics and reporting capabilities, tweeting and engagement, and business features

29. MeetEdgar
@MeetEdgar

MeetEdgar

MeetEdgar is a tool that eliminates wasted time because it empowers you to recycle your social updates automatically. You’ll be able to reuse your best content and get more views with this online marketing tool.

Key Features:

  • Bring in new visitors each time Edgar posts
  • All content is stored in an organized library and arranged into categories to save time; and, you can add content in bulk or connect Edgar to an RSS feed
  • Schedule content by category
  • Does not require you to refill your queue, as Edgar starts recycling older updates

Cost: $49/month – 25 social media accounts, Facebook, Twitter, and LinkedIn, unlimited content library, and account setup assistance and social media strategy call

30. Meltwater
@Meltwater

Meltwater

Meltwater delivers media intelligence to help companies make better, more informed decisions with insight from the outside. Marketers appreciate how Meltwater’s AI-driven real-time insights help them optimize their social marketing efforts.

Key Features:

  • Monitor your brand to understand how others perceive it
  • Largest inventory of social media and online content in the business
  • Benchmark your efforts against your competitors by tracking best-performing keywords, tends, and theme in real time
  • Advance your integrated media strategy

Cost: Contact for a quote

31. Socedo
@Socedo

Socedo

With Socedo, you can find B2B leads continuously on social media without expending too much time or effort. Engage with leads on Twitter and email to drive traffic and grow your database by turning social media into warm leads with this online marketing tool.

Key Features:

  • Connects you directly with the audience that shows interest in your brand, competitors, and ecosystem
  • Thorough targeting, automated engagement, and rich lead information
  • Integrate with leading marketing automation and CRM systems to bring new leads and rich data from Socedo into these systems automatically

Cost: FREE trial available; Contact for a quote

32. Sprout Social
@SproutSocial

Sprout Social

A social media management platform for businesses, Sprout Social integrates and partners with Facebook, Twitter, LinkedIn, and other social platforms that matter the most to your business.

Key Features:

  • Quantify and present your social media marketing strategy success
  • Use data to make better business decisions
  • Lead the conversation by planning, organizing, and managing your social content
  • Strengten customer relationships and improve loyalty

Cost: FREE trial available for 30 days

  • Premium: $99/user/month – Powerful tools for social business including complete social media management, all-in-one social inbox, tasking and social CRM toolset, social content calendar, 10 social profiles, and more
  • Corporate: $149/user/month – Premium tools for professional needs including all Premium plan features plus trends and engagement reports, team and productivity reporting, campaign tagging and reporting, 15 social profiles, and more
  • Enterprise: $249/user/month – Advanced tools for social business at small including all Corporate plan features plus advanced customer care tools and reports, advanced keyword report, custom URL tracking, 20 social profiles, and more

33. Tailwind
@TailwindApp

Tailwind

Tailwind is a scheduling and analytics platform for Pinterest and Instagram that is trusted by more than 100,000 brands, agencies, and bloggers around the globe. This tool delivers smarter visual marketing and is an end-to-end solution for beating your competitors on Pinterest and Instagram.

Key Features:

  • Manage and optimize visual campaigns from end to end
  • Content management for managing branded content, UGC, and recommendations from the visual web in one place
  • Smart scheduling so you post when your audience is engaged
  • Actionable analytics to guide your content strategy and make smarter decisions
  • Monitor and listen to uncover key trends about your brand and industry
  • Build awareness and drive traffic with contests and sweepstakes

Cost: Contact for a quote

Email Automation, Marketing, and Tracking Tools

34. ActiveCampaign
@ActiveCampaign

ActiveCampaign

ActiveCampaign is a tool for email marketing that is driven by intelligence. When you learn about your contacts, you can send personalized messages that align with their interests.

Key Features:

  • Deliver personalized messages whether the contact is on your website, browsing her inbox, or on a mobile device
  • Drag-and-drop interface
  • Send newsletters, campaign followups, and individual emails
  • Free templates and free image hosting
  • Import contacts from a file or another service
  • Create automations based on contact and behavioral data

Cost:

  • Lite: Starts at $9/month paid annually – Unlimited sending, email marketing, send newsletters, marketing automation, chat and email support, up to 3 users
  • Plus: Starts at $55/month paid annually – All Lite plan features plus CRM with sales automation, contact and lead scoring, deep data integrations, customer user permissions, custom domain and branding, and more
  • Professional: Starts at $129/month paid annually – All Plus plan features plus site messaging, attribution, and up to 50 users
  • Enterprise: Starts at $229/month paid annually – All Professional plan features plus customer mail server domain, dedicated account rep, in-depth on boarding, free design services and social data, and more

35. Benchmark Email
@BenchmarkEmail

Benchmark Email

Benchmark Email gives marketers a more intelligent way of creating quality, ongoing customer engagement. This powerful, yet simple email marketing tool helps you save time wile sending automated emails that drive revenue.

Key Features:

  • Automated emails are triggered by website and email engagement
  • Use signup forms to expand your audience
  • Rely on autoresponders to do follow up for you
  • Designer creates responsive, mobile friendly templates for any device
  • Real-time reports so you know the who, what, and where of your email campaigns

Cost:

  • Free Starter Plan: Free – Send email campaigns to up to 2,000 subscribers
  • Medium: Starts at $13.99/month for 600 subscribers
  • Large: Starts at $285.99/month for 55,000 subscribers
  • Extra Large: Starts at $659.99/month for 125,000 subscribers
  • Massive: Starts at $4,500/month for 1,070,000 subscribers

36. Boomerang for Gmail
@boomerang

Boomerang for Gmail

Boomerang gives you the power to send messages later, get email reminders, and snooze messages within leading email platforms. When you use Boomerang, you make your inbox work for you so you can spend your time taking care of other pressing matters. If you need email tracking, Boomerang for Gmail is the online marketing tool for you.

Key Features:

  • Email tracking software for Gmail notifies you when a recipient opens your email and when they click any link in the message
  • Know if your email is read
  • Determine which of your emails yield the most clicks
  • Gain recipient’s trust with an opt-out option

Cost:

  • Basic: Free – 10 message credits/month, send later, Boomerang reminders, response tracking, read receipts, click tacking, responsible, Inbox Pause
  • Personal: $4.99/month – Unlimited message credits, all Basic plan features plus mobile access and notes
  • Pro: $14.99/month – Unlimited message credits, all Personal plan features plus Respondable with advanced machine learning, advanced Inbox Pause features, and recurring messages
  • Premium: $49.99/month – Unlimited message credits, all Pro plan features plus track by default, premium support, and more

37. Campaign Monitor
@CampaignMonitor

Campaign Monitor

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. You’ll be sure to send email your customers can’t ignore with this tool, which is ideal for marketing teams of any shape or size.

Key Features:

  • Drag-and-drop email builder with your choice of hundreds of professionally-designed templates
  • Completely branded email that looks gorgeous on any device
  • Easily create personalized customer journeys with the new, unique visual journey designer to engage your audience and automatically drive revenue
  • Dril lento customer data for hyper-targeted segments and send incredibly relevant emails tailored to individual interests

Cost:

  • Basic: Starts at $9/month – 2,500 emails across campaigns and automated emails, customer support via email, all core marketing features, insights analytics suite, and basic marketing automation
  • Unlimited: Starts at $29/month – Unlimited emails across campaigns and automated emails, priority customer support via email, and all Basic plan features plus advanced marketing automation, unlimited inbox previews, and more
  • Premier: Starts at $149/month – Unlimited emails across campaigns and automated emails, premier phone and email support, and all Unlimited plan features plus send-time optimization, advanced link tracking, and more
  • Advanced: Contact for a quote – All Premier plan features plus advanced segmentation, activity-triggered journeys, 1:1 email content, and behavioral customer data

38. Constant Contact
@ConstantContact

Constant Contact

Constant Contact gives small businesses and nonprofits the power to grow and succeed through email marketing. With the Email PLUS plan, you go beyond email marketing to make better connections with customers to drive even more business.

Key Features:

  • Automate email with autoresponders to stay connected to customers without being married to your computer
  • Conduct surveys and polls to start a two-way conversation with your contacts
  • Collect donations to raise awareness for an important cause and maximize your fundraising
  • Offer coupons to drive traffic, build loyalty, increase sales, and get new contacts

Cost: FREE trial available for 60 days

  • Email: Starts at $20/month paid monthly or $18/month prepaid for six months or $17/month prepaid for 12 months
  • Email PLUS: Starts at $45/month paid monthly or $40.50/month prepaid for six months or $38.25/month prepaid for 12 months

39. Hatchbuck Email Marketing
@hatchbuck

Hatchbuck Email Marketing

Hatchbuck is a simple sales and marketing software designed to help small businesses take advantage of every opportunity. If your goal is to make email personal again, Hatchbuck is the online marketing tool for your small business.

Key Features:

  • Drag-and-drop email builder that does not require any coding
  • Build your subscriber list with easy-to-use sign up forms
  • Automatically tag and score contacts to create dynamic lists
  • Email link tracking to know who opens your email, clicks links, and visits your website

Cost:

  • Small Biz: $109/month paid monthly or $99/month paid semi-annually or $89/month paid annually – Perfect for small business, 2 users, 1,500 contacts, 7,500 emails/month
  • Team: $219/month paid monthly or $199/month paid semi-annually or $179/month paid annually – Perfect for growing your team, 5 users, 5,000 contacts, 25,000 emails/month
  • Professional: $329/month paid monthly or $299/month paid semi-annually or $269/month paid annually – Perfect for mid-sized teams, 10 users, 15,000 contacts, 75,000 emails/month
  • Enterprise: $439/month paid monthly or $399/month paid semi-annually or $359/month paid annually – Perfect for larger teams, unlimited users, 25,000 contacts, unlimited email sends

40. Litmus Scope
@litmusapp

Litmus Scope

Litmus is an email creation, testing, and analytics platform empowering marketers and designers to deliver superior customer experiences. With Litmus Scope, you can create a clean, web-based version of any email and know what it will look like with desktop and mobile previews.

Key Features:

  • Use Scope It to scope an email from inside supported mail platforms like Gmail
  • Display the desktop view alongside a mobile screenshot
  • Code inspector makes viewing email source code simple, especially because Scope decodes and cleans up HTML
  • Obscure personal information and keep your username, email address, account numbers, and other details private

Cost: FREE trial available for 7 days

  • Bookmarklet: Free – Scoped emails are available for 15 days without a Litmus ID
  • Scope for Mac: Free – Scoped emails are available for 15 days without a Litmus ID
  • Basic: $99/month paid monthly or $79/month paid annually – 1 user, email previews
  • Plus: $199/month paid monthly or $159/month paid annually – 5 users, email previews, spam testing, email analytics, and ESP integrations with Campaign Monitor and MailChimp
  • Pro: $499/month paid monthly or $399/month paid annually – 10 users, and all Plus plan features plus private Litmus teams
  • Enterprise: Contact for a quote

Platforms and Marketing Automation Tools

41. Emma
@emmaemail

Emma

Emma is a digital marketing platform that makes it easy for marketing teams of all sizes to create beautiful email campaigns to drive results. Go beyond email marketing software with Emma  to connect your data, build your audience, and make your marketing more successful than ever before.

Key Features:

  • Marketing automation suite to make email marketing personal, relevant, and timely
  • Trigger targeted messages based on subscriber activity
  • Deliver the perfect follow-up email
  • Smart, intuitive segment builder
  • Dynamic content with personalized email for every subscriber
  • Create landing pages quickly and easily with the drag-and-drop editor

Cost:

  • Pro: Starts at $89/month – 10,000 contacts with annual contract
  • Plus: Starts at $369/month – 25,000 contacts with annual contract
  • Enterprise: Starts at $729/month – 75,000 contacts with annual contract
  • Custom: Contact for a quote

42. GetResponse
@getresponse

GetResponse

GetResponse is an all-in-one marketing platform for growing your business. Market your products more effectively with email marketing, webinars, landing pages, and marketing automation with GetResponse.

Key Features:

  • Deliver emails when contacts are most likely to engage
  • Increase conversion rates with a complete webinar marketing solution
  • Build, publish, and host high-converting landing pages
  • Automate the customer journey based on their behavior and data

Cost: Save 18% with a 12-month subscription or 30% with a 24-month subscription

  • Email: Starts at $15/month billed monthly – Perfect for email marketing beginners
  • Pro: Starts at $49/month billed monthly – For growth-focused marketers and SMBs
  • Max: Starts at $165/month billed monthly – For marketing pros with advanced needs
  • Enterprise: Starts at $1,199/month billed monthly – For businesses seeking scalable, high-performance solutions

43. Kapost
@kapost

Kapost

Kapost is a B2B marketing platform that gives marketers the power to produce and deliver the right content to the right customer at the right time. You can turn content into customers and accelerate revenue and drive your business forward, with this online marketing tool.

Key Features:

  • Visualize your content strategy and focus on customer-centric content to support your business objectives
  • Map campaigns and initiatives across weeks, months, or the year to manage work intelligently
  • Use matrix views to evaluate your plans from multiple points of view
  • Real-time updates and dynamic workflows

Cost: Starts at $3,500/month

44. MailChimp
@MailChimp

MailChimp

MailChimp is the leading marketing automation platform that helps you build your brand and sell more. MailChimp’s features are right for businesses of any size, from startups to Fortune 500 companies.

Key Features:

  • Connect your store with hundreds of eCommerce integrations to create targeted email or ad campaigns, automate helpful product follow-ups, and send back-in-stock messages
  • Target customers based on behavior, preferences, and previous sales
  • Built-in segmentation for building custom rules
  • In-depth reporting insights to make all automated series better each time

Cost:

  • New Business: Free forever – No design or coding experience necessary
  • Growing Business: Starts at $10/month – Unlimited sending, predicted demographics, email delivery by time zone, and more
  • Pro Marketer: Starts at $199/month – For high-volume senders and includes multivariate testing, comparative reports, and more

45. Marketo
@marketo

Marketo

Marketo is a leading engagement platform that empowers marketers to create lasting relationships and grow revenue. For companies of any size, Marketo brings marketing automation to everyone.

Key Features:

  • Lead management
  • Email marketing
  • Consumer marketing
  • Customer base marketing
  • Mobile marketing

Cost: Contact for a quote

46. Scoop.it
@scoopit

Scoopit

Scoop.it gives professionals and marketers the ability to develop online visibility and generate more results through content marketing and content intelligence. For intelligent content marketing automation that generates more and better content and results in more traffic and leads from your content, choose Scoop.it.

Key Features:

  • Research what resonates with your audience via popular content on your keyword or recommended keywords
  • Produce blog posts and newsletters faster with advanced curation technology and CMS integration
  • Use predictive insights to generate more from your content investment
  • Us the smart calendar to visualize your objectives and guide your content plan
  • Publish, schedule, and promote content to all channels

Cost: Contact for a quote

Influencer Tools

47. BuzzSumo
@BuzzSumo

BuzzSumo

BuzzSumo helps you create and amplify content by finding the most shared content and key influencers for any topic or site. Get insights from across all social networks and run detailed analysis reports with BuzzSumo.

Key Features:

  • Find influencers in any topic area and then review the content they share and amplify
  • See content mentioning your keyword
  • Know immediately when an author or competitor publishes new content
  • Track competitors’ content performance and conduct detailed comparisons

Cost: FREE trial available for 14 days

  • Pro: Starts at $99/month paid monthly or $79/month paid annually – Unlimited searches, 5 alerts, and 5,000 mentions
  • Plus: Starts at $179/month paid monthly or $139/month paid annually – Unlimited searches, 10 alerts, 10,000 mentions, and question analyzer
  • Large: Starts at $299/month paid monthly or $239/month paid annually – Unlimited searches, 30 alerts, 20,000 mentions, question analyzer, and Facebook analyzer
  • Custom: Starts at $499+/month – Custom plans tailored to you

48. Ninja Outreach
@ninjaoutreach

Ninja Outreach

Ninja Outreach is an all-in-one outreach solution for finding influencers, building relationships, and measuring results. This scalable, effective influencer outreach tool shows you which prospects open and click emails and which templates are successful.

Key Features:

  • Power influencer outreach with analytics and automation
  • Personalize templates with custom fields
  • Automatic email outreach campaigns
  • Track email statistics
  • Contact more prospects with the auto contact form filler

Cost: FREE trial available for 14 days

  • Blogger: $69/month paid monthly or $52/month paid annually – 1 user, store up to 1,500 contacts, unlimited emailing and searches
  • Small Agency: $99/month paid monthly or $75/month paid annually – 2 users, store up to 5,000 contacts, unlimited emailing and searches, automated email broadcasting, automated follow ups
  • Large Agency: $249/month paid monthly or $187/month paid annually – 4 users, store up to 25,000 contacts, and all Small Agency plan features
  • Enterprise: $599/month paid monthly or $450/month  paid annually – 10 users, store up to 100,000 contacts, and all Large Agency plan features

49. Pitchbox
@PitchboxApp

Pitchbox

Pitchbox is an influencer outreach and content marketing platform for brands, SEO agencies, and growth hackers. This online marketing tool helps users promote content and find bloggers, publishers, and influencers in no time flat.

Key Features:

  • Multiple prospecting profiles
  • Intuitive keyword search
  • Find influencers in your niche quickly
  • Customizable, personalized outreach and follow up

Cost:

  • Basic: $195/month – 1 workspace, 2,000 outreach emails, 2 users
  • Small Business: $295/month – 3 workspaces, 3,000+ outreach emails, and 5 users
  • SEO Agency: $395/month – Unlimited clients, 5,000+ outreach emails, 10 users
  • Enterprise: Starts at $1,500/month – Custom plans with team training and priority support

50. Socialix
@socialix

Socialix

Socialix offers a complete end-to-end solution for running effective influencer marketing campaigns. Ideal for brands and agencies, Socialix makes it possible for influencers, brands, and talent agencies to develop connections and collaborate on branded content campaigns.

Key Features:

  • Work with an unlimited number of highly vetted content creators and import your own influencers to centralize all activities
  • Handle communications in real time to deliver a highly immersive experience and great connectivity
  • Campaign strategy
  • Influencer matching
  • Social content

Cost: Contact for a quote