Tips & Tricks

Top 50 Marketing Analytics Tools

Marketing analytics are essential for measuring, managing, and analyzing the performance of your marketing efforts. As companies look to cut costs, marketing teams often need to prove their worth; marketing analytics is the solution, as they empower you to maximize your effectiveness and return on investment (ROI). The right marketing analytics tools also deliver insights into consumers and trends.

To help you determine which marketing analytics tools are right for your organization, we have rounded up 50 of the top tools available today. Additionally, G2 Crowd has a great marketing analytics software page that’ll help you compare some of these tools. We’ve chosen a variety of tools, from those for content analytics to social media analytics, to ensure you get all the insights you need to maximize your marketing efforts. To simplify your search for the top marketing analytics tools, we have categorized our top picks and alphabetized them by category. Thus, our top marketing analytics tools are not ranked or rated in any way.

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Content Analytics Tools

1. Ahrefs Content Explorer
@ahrefs

Ahrefs

Ahrefs is an SEO toolset powered by the best, most complete data in the industry. Their Content Explorer helps marketers research top content, which makes it an ideal tool for copywriters and content marketers. For example, simply enter a keyword or website into the tool to get a list of the most popular articles based on their performance metrics.

Key Features:

  • More than 2 billion articles in the index
  • Get thousands of articles for each keyword you enter
  • Filter lists by language, social shares, domain rating, backlinks, traffic, and word count
  • Discover linking opportunities

Cost: Start 7-Day Trial for $7

  • Lite: $99/month billed monthly or $82/month billed annually – 1 user, 5 campaigns
  • Standard: $179/month billed monthly or $149/month billed annually – 1 user, 10 campaigns
  • Advanced: $399/month billed monthly or $332/month billed annually – 3 users, 25 campaigns

2. BuzzSumo
@BuzzSumo

BuzzSumo

BuzzSumo helps marketers create and amplify content in addition to viewing the most shared content and influencers for any topic or site. Marketers use this tool to analyze which content performs best for topics and competitors.

Key Features:

  • Find key influencers who can promote your content
  • Enter a topic or domain to get results
  • Optimize your content marketing to improve engagement and content performance
  • Top content search and content analysis reports empower you to dive deep into data for actionable insights

Cost: FREE trial available

  • Pro: $99/month billed monthly or $79/month billed annually – Unlimited searches, 5 alerts, 5,000 mentions
  • Plus: $179/month billed monthly or $139/month billed annually – Unlimited searches, 10 alerts, 10,000 mentions
  • Large: $299/month billed monthly or $239/month billed annually – Unlimited searches, 30 alerts, 20,000 mentions
  • Custom: Starts at $499/month – Custom plans tailored to you

3. Curalate
@Curalate

Curalate

With Curalate, you can sell social. Specifically, this tool enables marketers to use social content and audience to sell effectively online. Turn social channels into shopping opportunities, leverage user-generated content, and activate influencers with Curalate.

Key Features:

  • Uncover opportunities by breaking down the social silo and joining social and commerce to improve the customer experience and revenue
  • Engage audiences with inspiring content
  • Decrease bounce rates and increase conversion rates with images and videos created by your fans, influencers, and your organization

Cost: Contact for a quote

4. MarketMuse
@MarketMuseCo

MarketMuse

MarketMuse, an AI-driven research assistant, accelerates content creation to help marketers win in organic search. You’ll have the tools you need to start covering topics instead of targeting keywords when you utilize MarketMuse.

Key Features:

  • Rank for every search related to your business instead of just your keywords
  • Get expert analysis effortlessly
  • Get leading results for your clients and maximize your ROI

Cost: Contact for a quote

5. Scoop.it Content Director
@scoopit

Scoop.it Content Director

Scoop.it empowers professionals and marketers to develop online visibility and generate more results through content marketing and content intelligence. This is the marketing analytics tool you need to prove ROI and measure the impact of your content on traffic and conversions.

Key Features:

  • Get predictive insights and generate results effortlessly
  • Content marketing automation for marketers driven by ROI
  • Artificial intelligence audits your entire content library in real time, across all channels, and presents its findings in an actionable way
  • Get intelligent recommendations based on content performance

Cost: Contact for a quote

6. SpyFu
@spyfu

SpyFu

With this tool, marketers easily research SEO and PPC opportunities to outwit competitors. In fact, you can use SpyFu to download your competitors’ most profitable keywords and ads for both paid and organic search.

Key Features:

  • Search for any domain and see all the places your competitors have appeared on Google, including every keyword purchased on AdWords, every organic rank, and every ad variation for the past 11 years
  • Find online and traditional lead methods for social media, email, phone and address
  • Smart recommendations for increasing website traffic
  • Monitor paid and SEO rankings on Google, Bing, and Yahoo

Cost: 30-Day Money Back Guarantee

  • Basic: $39/month billed monthly or $33/month billed annually – Unlimited search results, unlimited data exports, unlimited domain overview PDFs, 250 sales leads and domain contacts, and more
  • Professional: $78/month billed monthly ($39/1st month) or $58/month billed annually – Unlimited search results, unlimited data exports, unlimited domain overview PDFs, 500 sales leads and domain contacts, and more
  • Team: $299/month billed monthly or $199/month billed annually – Unlimited search results, unlimited data exports, unlimited domain overview PDFs, 2,000 sales leads and domain contacts, and more

7. SqueezeCMM
@SqueezeCMM

SqueezeCMM

SqueezeCM is all about helping marketers uncover the ROI of your content efforts. With this tool, you have access to analytics and conversion measurement that are easy to understand.

Key Features:

  • See how different content performs at various stages of the buying cycle
  • Understand which content assets are most successful with prospects
  • Uncover which social media channels produce more conversions
  • Determine which content is most profitable by channel and audience

Cost:

  • Premium: $499/month – Great for SMBs, single taxonomy, up to 25 channels tracked
  • Agency: $999/month – Individual taxonomies for individual clients (five taxonomies), unlimited channels tracked
  • Enterprise: Contact for a quote – Unlimited taxonomies, unlimited channels tracked

Customer Analytics Tools

8. Altitude by Impact
@impactmartech

Altitude by Impact

Altitude is the tool you need when you seek deep insights into customer trends and behaviors. This tool empowers you to unify and analyze data across marketing channels so you can make smarter decisions and drive growth.

Key Features:

  • Track, cleanse, and normalize channel-specific data into a single system
  • Consistently measure marketing KPIs
  • Provides a cross-device view of the customer journey

Cost: Contact for a quote
9. Clicktale
@Clicktale

Clicktale

Clicktale offers experience analytics for the enterprise. It also creates visual heatmaps and reports on customer behavior. For marketers who want to know what visitors pay attention to on a page, this tool is the solution because it reveals visitors’ mouse movement, scrolling, and other customer behaviors.

Key Features:

  • Best-in-class visualizations reflect true user experiences
  • Step into visitors’ shoes to experience your digital touchpoints like they do with heat maps, session replays, and more
  • Discover the most pressing CX and funnel issues

Cost: Contact for a quote

10. Client Heartbeat
@ClientHeartbeat

Client Heartbeat

Client Heartbeat is a customer feedback tool that surveys customers, measures satisfaction, and identifies who is happy and who is unhappy. With this tool, you have the power to measure and track satisfaction and identify at-risk customers so you can be proactive in addressing their concerns.

Key Features:

  • Benchmark against your industry and your performance
  • Track customer satisfaction by monitoring changes from one survey to the next
  • View current and past results for each customer or your company as a whole

Cost: FREE trial available for 21 days

  • Basic: $29/month – Unlimited surveys, 1 user, 50 contacts, company branding
  • Gold: $59/month – Unlimited surveys, 5 users, 500 contacts, CRM syncing/API access, company branding
  • Platinum: $89/month – Unlimited surveys, 10 users, 1,000 contacts, 3 sub accounts, CRM syncing/API access, company branding, concierge support
  • Enterprise: $449/month – Unlimited surveys, 50+ users, 10,000+ contacts, 10 sub accounts, CRM syncing/API access, company branding, concierge support

11. comScore
@comScore

comScore

comScore, Inc. measures audiences, brands, and consumer behavior everywhere. Their Mobile Metrix tool gives you a window into mobile audience behavior on browsers and apps and helps marketers demonstrate just how valuable mobile audiences are.

Key Features:

  • Make better decisions about digital advertising spend on mobile platforms
  • Identify growth and seasonal trends over time
  • Measure the total mobile population of your content
  • Benchmark audience engagement across platforms and relative to competitors

Cost: Contact for a quote

12. Crazy Egg
@CrazyEgg

Crazyegg

Crazy Egg provides visual website analytics and website optimization. Marketers use this tool to improve their site visitors’ experience and visualize where they click. You’ll know what is and isn’t working and be able to test new ideas when you use Crazy Egg.

Key Features:

  • Know exatly what visitors do on your site
  • Get all visitor information in one report
  • Use the Crazy Egg Scrollmap report to know which content engages visitors so you can focus on the content that matters most

Cost: FREE trial available; Contact for a quote

13. CustomerSure
@CustomerSure

CustomerSure

With CustomerSure, marketers get a tool for measuring satisfaction and improving it. This industry-proven feedback platform also offers expert advice and is trusted by companies around the globe.

Key Features:

  • Uncover what your customers are thinking
  • Identify your strengths and weaknesses
  • Share NPS and CSAT scores across your organization
  • Actionable data including ratings, trends, and individual customer comments so you can measure, analyze, and improve customer satisfaction

Cost:

  • Pro: $499/month – For departments
  • Pro+: $1,499/month – For companies
  • Enterprise: Contact for a quote – For market leaders

14. Facebook IQ Audience Insights
@facebook

Facebook IQ Audience Insights

Facebook IQ bridges the gap between people’s behavior and marketers’ actions. Their Audience Insights provide the tools you need to ensure your campaigns are meaningful to your audience so you can get real results.

Key Features:

  • Aggregate information about three groups of people: those connected to your page, those in your custom audience, and those on Facebook
  • Easily find more people similar to those in your current audience
  • Use the demographics overview to see age and gender breakdowns, education levels, job titles, and more
  • Uncover people’s interests and hobbies and learn more using third-party information on which products people may want to purchase

Cost: FREE

15. Hotjar
@hotjar

Hotjar

Hotjar is an all-in-one analytics and feedback tool that helps you see how visitors use your website and collect feedback to transform visitors into customers. The tool applies to your web and mobile site visitors and helps you discover your most promising opportunities for growth.

Key Features:

  • Heatmaps to understand what your users want and interact with
  • Identify usability issues with real recordings of visitors’ actions on your site
  • Conversion funnels help you find the best opportunities for improvement and testing
  • Form analysis, feedback polls, incoming feedback, surveys, and more

Cost: FREE trial available

  • Personal
    • Basic: FREE forever – Limited plan for students and enthusiasts
    • Plus: $29/month – For low traffic sites and early stage startups
  • Business: Plans start at $89/month – All include a 30-day money back guarantee, unlimited users, unlimited reports, data storage for one year, and more
  • Agency: Contact for a quote – Unlimited client sites in one central account, discount volume pricing, invite client users to see and manage their data, and rebrand the Hotjar Interface with your logo

16. Journey by CAKE
@cakemark

Journey by CAKE

CAKE provides proprietary cloud-based solutions for collecting, attributing, and optimizing the performance of digital marketing ROI in real time. Journey by CAKE is a tool that delivers actionable insights for digital marketers and drives real results. With Journey, you get a cloud-based solution for collecting and analyzing customer journey data using multi-touch attribution to optimize your campaigns.

Key Features:

  • Accurate, actionable insights for the anonymous customer journey
  • An extended view into customer interactions
  • Advanced analytics dashboards, multi-touch attribution, digital marketing integrations, and more

Cost: Contact for a quote

17. NGDATA
@ngdata_com

NGDATA

NGDATA is an AI-powered customer data platform (CDP) that captures data across all channels, provides data-rich brands with real-time insights, and drives connected customer experiences. With NGDATA, you have the power to deliver unique experiences like never before.

Key Features:

  • Real-time DNA gives you a data-fueled, holistic, contextualized, and relevant perspective on every customer
  • Respond in real time to inbound requests from any channel or execution system with the best recommendation for each customer
  • Visualize data to easily track and analyze the performance of customer experiences against goals, trends, benchmarks, and more
  • Provides a true, single picture of each customer and prospect in an analytical view combining available, relevant first-, second-, and third-party data into a single, context-aware, real-time customer DNA

Cost: Contact for a quote
18. SurveyMonkey CX
@SurveyMonkey

SurveyMonkey CX

SurveyMonkey is the world’s top survey software. With SurveyMonkeyCX, you can get the actionable insights you need to grow your business. This turn-key NPS solution has all the capabilities needed to collect, understand, and act on customer feedback.

Key Features:

  • Quick, clean, branded CX surveys to keep your customers happy while you gather the data you need
  • Embedded NPS question in invitation emails to maximize your response rate while minimizing the clicks your customers need to make
  • Responsive emails and surveys
  • Flexible data collection empowers you to build the NPS program you want and need
  • Analyze customer satisfaction quickly and easily with an intuitive dashboard, real-time NPS trends, powerful filtering, automated text analysis, key driver analysis, and more

Cost:

  • Starter: $299/month billed annually – The basics for automating your customer experience management
  • Essential: $699/month billed annually – Ideal for mid-sized companies that need CX benchmarks and multi-lingual surveys
  • Enhanced: $999/month billed annually – Made for organizations looking to understand the revenue impact of CX programs
  • Enterprise: Contact for a quote – A sophisticated package for larger companies and teams building advanced CX programs

19. Webtrends
@Webtrends

Webtrends

Webtrends has been helping companies make sense of their customer data to drive digital marketing success for more than 20 years. With Webtrends, you have a marketing analytics tool to measure customer behavior across numerous channels, including your website and social platforms.

Key Features:

  • Real-time data to create various customer segments for effective content targeting
  • Segment users by age, location, and more to maximize content reach
  • SEO and A/B testing tools to identify your content’s strengths and weaknesses in addition to your social media marketing effectiveness

Cost:

  • Self-Service: Starts at $154/month – Unlimited number of tests, unlimited access to Advanced UI and visual editor, unlimited asset storage, and more
  • Hybrid Service: Contact for a quote – Includes all Self-Service plan features, plus CRO consultant on existing ideas, technical support for troubleshooting, developer support on test building, and more
  • Managed Service: Contact for a quote – Includes all Hybrid Service plan features, plus CRO training, project management and documentation, test development training, and more

Dashboard Tools and Marketing Analytics Software

20. Cyfe
@Cyfe

Cyfe

Cyfe is an all-in-one online business dashboard that enables users to monitor social media, web analytics, marketing, sales, support, infrastructure, and everything in-between. With Cyfe, users can pull data from Google and Salesforce using pre-built widgets.

Key Features:

  • Monitor individual departments, multiple websites, and everything else using dashboards
  • Pre-built widgets for pulling data from popular services such as Google and Salesforce
  • Securely display data from your company’s databases with custom widgets or Push API
  • Real-time reports as you share dashboards with management, customers, and anyone else you wish
  • Data exports, historical data, customizations, social publishing, data mashups, and more

Cost: FREE trial available

  • Premium: $19/user/month – Unlimited dashboards and widgets, historical data, exports, sharing options, customizations, and more
  • White Label: Contact for a quote

21. Grow

Grow

Grow is a marketing dashboard software featuring a digital marketing reporting dashboard. Marketers use this tool to access data to make better decisions, meet objectives, and align their efforts with company goals.

Key Features:

  • Unite scattered and siloed marketing data in a single window
  • Get a complete view of your team’s activities to ensure they are data-driven and to make informed decisions using real-time numbers
  • Gives each marketing team member access to key metrics
  • Track KPIs in real time

Cost: Contact for a quote

22. Klipfolio
@klipfolio

Klipfolio

Klipfolio is a dashboard tool that makes it easy and affordable to build and share real-time dashboards to improve your overall business. Essentially, Klipfolio gives you an API machine with hundreds of connections to the web services you rely on to grow your business.

Key Features:

  • Use the Klip Editor to add life to your data story
  • Drag-and-drop visualizations: choose from standard data visualizations including charts, bullet charts, and scatter plots or inject custom HTML into your dashboard
  • Use context menus to apply reporting actions such as grouping, filtering, aggregating, and sorting
  • Share with your team and clients via multiple channels

Cost: FREE trial available

  • Starter: $29/month billed monthly – For small teams with a few users or shared dashboards on TVs
  • Publish: $49/month billed monthly – For small teams requiring more publishing options
  • Grow: $99/month billed monthly – For growing teams who need to monitor and share up-to-date performance
  • Team: $199/month billed monthly – For teams or service providers needing to build and several of dashboards

23. Raven Tools
@RavenTools

Raven Tools

Raven Tools provides best-in-class automated marketing reports and site audits for SEOs and digital marketers. With Raven Tools, you can provide detailed SEO audit reports showing progress over time, identify potential backlink sources, and manage and report your progress.

Key Features:

  • Custom and comprehensive SEO, social, and PPC marketing reports ready in minutes
  • Schedule reports to be sent weekly, monthly, or quarterly
  • Access more than 20 data connectors, such as Google Analytics, Google AdWords, Facebook Ads, Twitter, and more
  • Site Auditor automatically crawls sites to gather data about key technical on-page SEO areas and supports Google’s latest requirements, including page speed and mobile UX

Cost: Risk-free 14-day trial available

  • Start: $99/month billed annually or $109/month billed monthly – 20 domains/campaigns, 4 users, 400,000 monthly page crawls, and more
  • Grow: $169/month billed annually or $199/month billed monthly – 80 domains/campaigns, 8 users, 2 million monthly page crawls, and more
  • Thrive: $249/month billed annually or $299/month billed monthly – 160 domains/campaigns, 20 users, 5 million monthly page crawls, and more
  • Lead: $399/month billed annually or $479/month billed monthly – Unlimited domains/campaigns, unlimited users, 7 million monthly page crawls, and more

24. HubSpot
@HubSpot

HubSpot

HubSpot offers a full stack of products for marketing, sales, and CRM. Their marketing analytics solution for small business empowers you to measure your entire marketing funnel in one place and to make data-driven decisions using built-in analytics, reports, and dashboards.

Key Features:

  • Track the complete customer lifecycle
  • Drill down reports by the contact or company-level properties in your database or CRM to uncover key trends in data over time
  • Add event tracking to links, buttons, and purchases to gain insights into customers’ behavior and trigger automation workflows
  • Analyze your site’s performance using key website metrics
  • Get detailed reports for each marketing channel

Cost:

  • Marketing Hub Free: FREE – For solopreneurs and beginner marketers who want to start capturing leads from your website and track their activity
  • Marketing Hub Starter: $50/month – For solopreneurs and beginner marketers who want to start capturing leads from your website and track their activity with customization of your
  • Marketing Hub Basic: Starts at $200/month billed annually – For solo marketers and small marketing teams looking to run complete inbound marketing campaigns

25. Milestone Analytics
@MilestoneMktg

Milestone Analytics

A full-service internet marketing company, Milestone is developing a strong online presence in digital marketing. Their digital marketing analytics software is designed specifically to help hotels, retail, and banks maximize your marketing investment.

Key Features:

  • Measure your marketing across your site, social channels, paid search, and more
  • Compare locations and connect to third-party data
  • An integrated view of marketing performance that goes beyond website analytics and helps you access critical KPIs quickly and easily
  • Centralize marketing channels in an easy-to-view dashboard
  • Simply and intuitively evaluate marketing performance across the customer journey funnel with the customer journey analytics module

Cost: Contact for a quote

26. Sisense
@Sisense

Sisense

Sisense is the marketing analytics software that delivers real business insights from complex data with innovative analytics. Whether you want to see the big picture or drill down into your marketing funnel details, Sisense has the capabilities you need.

Key Features:

  • Optimize campaign performance
  • Measure multi-channel marketing efforts
  • Track engagement on social platforms
  • Connect, mash up, and analyze large volumes of data from a range of sources

Cost: Contact for a quote

27. TrackMaven
@TrackMaven

TrackMaven

TrackMaven is a marketing analytics platform that makes it easy to prove ROI and improve results. This is the tool you need if you want to measure and improve your performance across channels and then see how it all fits into the big picture.

Key Features:

  • TrackMaven’s team of data coaches delivers expertise to help you translate analytics into action
  • Transform your Big Data into big ideas
  • Social and content attribution so you can optimize for ROI
  • Social, content, and web analytics so you can prove your impact
  • Competitive intelligence so you can improve your market position

Cost: Contact for a quote

Email Marketing Analytics Tools

28. AWeber
@AWeber

AWeber

AWeber is an email marketing and automation platform that helps users attain business goals. With AWeber, you can build your audience and get more customers.

Key Features:

  • Set up automated email to engage subscribers at the right time
  • Promote products with one-time broadcast emails such as newsletters and promos
  • Save time with more than 700 mobile responsive email and sign-up form templates
  • Reports and analytics to track engagement like opens, clicks, bounces, complaints, sales, and more

Cost: FREE trial available for 30 days

  • 0-500 Subscribers: $19/month
  • 501-2,500 Subscribers: $29/month
  • 2,501-5,000 Subscribers: $49/month
  • 5,001-10,000 Subscribers: $69/month
  • 10,001-25,000 Subscribers: $149/month
  • 25,001+ Subscribers: Contact for a quote

29. Campaign Monitor
@CampaignMonitor

Campaign Monitor

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. This tool ensures your customers cannot ignore your email. It also ensures you have access to the powerful tools you need to track your email marketing campaign success any time, anywhere.

Key Features:

  • Drag-and-drop simplicity
  • Pick from hundreds of professionally-designed templates
  • Easily create personalized customer journeys
  • Use detailed lists and smart segments to instantly drive more engagement and create more value over time with your messages
  • Drill into customer data to build hyper-targeted segments and send relevant emails tailored to their individual interests

Cost:

  • Basic: Starts at $9/month – All core features for one low price
  • Unlimited: Starts at $29/month – Great for frequent email campaigns
  • Premier: Starts at $149/month – Optimize your strategy for the best results

30. MailChimp
@MailChimp

MailChimp

MailChimp is the email marketing analytics tool that helps you find your audience, engage your customers, and build your brand so you can sell more. The world’s largest email marketing automation platform, MailChimp helps users create email campaigns that best suit your message.

Key Features:

  • Pre-built marketing automation
  • Integrates with major e-commerce providers so you can use purchase data to send personalized campaigns and better understand how your marketing efforts impact your bottom line
  • Three advertising channels to reach every audience
  • Reports show you how well you connect with your audience and how much money you bring in

Cost:

  • New Business: FREE – Up to 2,000 subscribers and 12,000 emails per month
  • Growing Business: Starts at $10/month – 0-500 subscribers and unlimited emails per month
  • Pro Marketer: $199/month in addition to the Growing Business monthly fee

31. Pardot
@Pardot

Pardot

Pardot is an email automation tool that assists marketing teams in streamlining your work and collecting important data. The tool collects data, such as open and click-through rates, on the emails sent and collects data on every form, landing page, and file in the system.

Key Features:

  • Creates reports that users can use to identify top performing emails based on open rates, most visited landing pages, and most popular content
  • See key performance stats for various content pieces
  • A/B test subject lines and make adjustments to drive higher engagement

Cost:

  • Standard: $1,000/month – Standard marketing automation, up to 10,000 contacts billed annually
  • Pro: $2,000/month – Advanced marketing automation, up to 10,000 contacts billed annually
  • Ultimate: $3,000/month – Customizable marketing automation, up to 10,000 contacts billed annually

Social Media Analytics Tools

32. Buffer
@buffer

Buffer

Buffer is an intuitive, powerful social media management tool used by more than four million people around the globe. With Buffer, users get a tool that helps you analyze performance, schedule posts, and manage accounts in one place.

Key Features:

  • Easily add content to your queue with browser extensions and mobile apps
  • Analyze post performance by tracking engagement and interactions on the posts you’ve shared
  • Streamlined analytics help you quickly determine which types of content perform best with your audience

Cost:

  • Individual Starter Plans
    • Free: FREE – 3 social accounts, 1 user, 10 scheduled posts/profile
    • Pro: $15/month – 8 social accounts, 1 user, 100 scheduled posts/profile
  • Business Plans
    • Small: $99/month – 25 social accounts, 5 users, 2,000 scheduled posts/profile
    • Medium: $199/month – 50 social accounts, 10 users, 2,000 scheduled posts/profile
    • Large: $399/month – 150 social accounts, 25 users, 2,000 scheduled posts/profile

33. Crimson Hexagon
@CrimsonHexagon

Crimson Hexagon

Crimson Hexagon features an AI-powered consumer insights platform to help brands analyze audiences, track perception and campaign performance, and detect industry trends. The platform also makes data analysis easy for marketers.

Key Features:

  • Audience analysis helps you identify and understand the audiences, influencers, and personas that matter most to your brand
  • Brand analysis for measuring brand health and uncovering what drives perceptions about your brand and products
  • Campaign analysis for monitoring campaign performance to determine ROI and consumer response across channels

Cost: Contact for a quote

34. Followerwonk
@followerwonk

Followerwonk

Followerwonk empowers you to explore and grow your social graph. Its Twitter analytics help you find, analyze, and optimize for social growth.

Key Features:

  • Compare Twitter accounts to target new influencers
  • Analyze by breaking out your followers by location, who they follow, and more, and contrast your relationships with your competitors and friends
  • Match activities to gains and losses in followers to deliver what your followers like best

Cost:

  • Connect: FREE – 1 profile, limited access
  • Target: $29/month billed monthly or $23/month billed annually – Up to 3 profiles with more access
  • Multitask: $79/month billed monthly or $63/month billed annually – Up to 20 profiles with loads of access

35. Hootsuite
@hootsuite

Hootsuite

Hootsuite is the world’s most widely used social relationship platform. This social media marketing and management dashboard enables you to manage your social media in one place and find, schedule, manage, and report on your social media content more easily.

Key Features:

  • Save time by scheduling social posts
  • Manage social content easily by staying on message with pre-approved content
  • Track and prove social ROI to measure the impact of your social media campaigns with comprehensive reporting
  • Measure conversions by social channel and separate ROI between owned and paid media
  • Uncover social conversations that matter most by keyword, hashtag, and location

Cost: FREE trial available for 30 days

  • Professional: $19/month billed annually – 10 social profiles, unlimited scheduling, 1 user
  • Team: $99/month billed annually – 20 social profiles, unlimited scheduling, 3 users
  • Business: $499/month billed annually – 50 social profiles, unlimited scheduling, 5-10 users
  • Enterprise: Contact for a quote

36. Iconosquare
@iconosquare

Iconosquare

Iconosquare is the leading analytics and marketing suite for Instagram. They strive to help users unlock social media’s full potential. With Iconosqure, you can leverage industry-leading analytics and tools to grow your business on Instagram and Facebook.

Key Features:

  • Understand and improve performance on key social metrics including audience growth and engagement
  • Manage conversations easily while tracking and moderating comments on all your posts across networks
  • Available on Apple and Droid smartphones

Cost: FREE trial available for 14 days

  • Starter: $7/month billed annually – For home businesses, influencers, and solopreneurs, 1 social profile, 100,000 followers/fans limit, 1 team member
  • Pro: $29/month billed annually – For small businesses and professional marketers, 3 social profiles, unlimited number of followers/fans, 2 team members
  • Advanced: $59/month billed annually – For marketing teams, 5 social profiles, unlimited number of followers/fans, 3 team members
  • Agency: Contact for a quote – For agencies, all Advanced plan features, plus dedicated customer success manager and training

37. Mention
@Mention

Mention

Mention tracks the most important conversations about your brand anywhere online and in real time. This marketing analytics tool makes media monitoring simple and scours the web, social media, and more to deliver powerful market insights.

Key Features:

  • Live updates about your brand from the web and social media
  • Monitor more than 1 billion sources daily, such as social media, forums, and blogs
  • Attract customers, build brand awareness, and improve your online reputation while engaging your audience
  • In-depth brand intelligence tailored to your business
  • Automated reports you can share with clients, colleagues, and management simply

Cost: 

  • Solo: $29/month billed monthly or $25/month billed annually – 2 basic alerts, 3,000 mentions, and 1 user
  • Starter: $99/month billed monthly or $83/month billed annually – 5 basic alerts, 5,000 mentions, and 3 users
  • Custom: Contact for a quote – Boolean alerts, custom mentions, and unlimited users

38. Quintly
@quintly

Quintly

Quintly is a professional social media analytics platform that enables users to track all your channels and competitors in one place. Use this tool to track, benchmark, and optimize your social media performance and improve your social media strategy.

Key Features:

  • In-depth data on all social channels
  • Detailed analytics with customizable metrics, dashboards, and reports to benchmarks your numbers and improve your online performance
  • Gain valuable competitor insights and benchmark your marketing analytics against competitors

Cost: FREE trial available for 14 days

  • Small: $129/month – 5 social profiles, 2 automated reports, 1 user
  • Medium: $299/month – 15 social profiles, 4 automated reports, 2 users
  • Large: $479/month – 40 social profiles, 10 automated reports, 5 users
  • Enterprise: Contact for a quote – 100+ profiles, 25+ automated reports, 15+ users, professional onboarding, dedicated account manager, and advanced training

39. ShortStack
@ShortStackLab

ShortStack

ShortStack Lab is a digital marketing platform built for engagement, lead collection, and marketing automation. The most powerful contest platform for Instagram and Facebook, ShortStack simplifies the process of creating social contests, giveaways, and landing pages customers love.

Key Features:

  • Quickly build Instagram, Facebook, and Twitter contests
  • Real-time analytics dashboard delivers insights for fine-tuning your landing pages, contests, and forms from your website, Facebook contests, hashtag contests, Instagram contests, Twitter contests, and more
  • Powerful marketing automation feature for collecting customer data and generating autoresponder emails

Cost:

  • Free: FREE – 100 entries, unlimited campaigns, send unlimited emails, intuitive design controls
  • Starter: $29/month – 2,000 entries and all Free plan features, plus export data and images
  • Business: $99/month – 10,000 entries and all Starter plan features, plus embed on your website and custom subdomains
  • Agency: $199/month – 50,000 entries and all Business plan features, plus no ShortStack branding, advanced analytics, and team collaboration
  • Brand: $499/month – 500,000 entries and all Agency plan features, plus 5 team collaborations included

40. Snaplytics
@snaplytics

Snaplytics

Snaplytics is for brands, agencies, and online influencers to succeed in using Snapchat and Instagram for business. This automated analytics and publishing tool is the solution for managing and growing Snapchat and Instagram stories.

Key Features:

  • Save time by automating everything
  • Actionable, intuitive insights simplify optimizing account performance
  • Compare performance across platforms to optimize for the highest ROI
  • Create fact-based monthly reports to showcase the business value of your Snapchat and Instagram marketing efforts

Cost: FREE trial available for 14 days; Contact for a quote

41. Sprout Social
@SproutSocial

Sprout Social

Sprout Social is a social media management platform for businesses. With Sprout Social, you can analyze and report with social media analytics while driving strategic decision-making across the business with insights from social data and analytics.

Key Features:

  • Reporting suite for making informed strategic decisions with real business impact
  • Use reporting services to uncover deeper business insights by accessing operational analytics and social data tailored to your needs
  • Reporting API for integrating key social metrics into internal systems or reporting dashboards for extended analysis

Cost: FREE trial available for 30 days

  • Premium: $99/user/month – Essential tools for professionals
  • Corporate: $149/user/month – Powerful tools for social business
  • Enterprise: $249/user/month – Advanced tools for social business at scale

42. Tailwind
@TailwindApp

Tailwind

Tailwind is the scheduling and analytics platform for Pinterest and Instagram. With Tailwind, you get the ideal tool for visual marketing and winning on these two social platforms.

Key Features:

  • Discover content
  • Schedule posts
  • Monitor conversations
  • Amplify reach
  • Analyze results
  • Monitor trends and activity by seeing when someone pins from your site or comments on your Instagram posts
  • Track Pinterest and Instagram profiles, pins from your domain, hashtags, and more

Cost: FREE trial available

  • Plus: $15/month billed monthly or $9.99/month billed annually – For bloggers and small businesses with fewer than 25 employees
  • Professional: $799.99/month billed annually
  • Enterprise: Contact for a quote

43. Tweriod
@tweriod

Tweriod

Tweriod is a Twitter tool for knowing the best time to tweet. It also empowers you to analyze your tweets and those from your followers.

Key Features:

  • Analyzes up to 1,000 of your followers
  • Receive reports by DM or email
  • Ensure you tweet when you will get the maximum exposure

Cost: FREE

Traffic-Oriented Analytics Tools

44. Clicky
@clicky

Clicky

Clicky is a marketing analytics tool that provides real-time web analytics. Make use of this tool when you want to monitor, analyze, and react to your traffic in real time.

Key Features:

  • Every report is up-to-the-minute and in real time
  • Most reports contain a high level of detail for every segment
  • See each visitor and page view and event
  • View heatmaps by page, visitor, or segment
  • On-site analytics to determine how many visitors are on your site and the page you view

Cost:

  • Free: FREE – Track 1 website, 3,000 daily page views, and all basic features
  • Pro: $9.99/month billed monthly or $79.99 annual price – Track 10 websites, 30,000 daily page views, and all premium features
  • Pro Plus: $14.99/month billed monthly or $119.99 annual price – Track 10 websites, 30,000 daily page views, all premium features, heatmaps, and uptime monitoring
  • Pro Platinum: $19.99/month billed monthly or $159.99 annual price – Track 30 websites, 100,000 daily page views, all premium features, heatmaps, and uptime monitoring
  • Custom: Contact for a quote – Track up to 1,000 websites, up to 20 million daily page views, and all Pro Platinum plan features

45. Google Analytics
@googleanalytics

Google Analytics

Google Analytics solutions offer powerful and integrated measurement tools for the largest enterprises. You can turn insights into action and get better results across your sites, apps, and offline channels with this marketing analytics tool.

Key Features:

  • New integrations between Google Analytics 360, Salesforce Sales Cloud, and Salesforce Marketing Cloud
  • Digital analytics tools for analyzing data from all touchpoints in one place to get a better understanding of the customer experience
  • Share insights across your organization
  • Access Google’s proprietary audience data and machine learning capabilities to get the most from your data

Cost: FREE trial available; Contact for a quote

46. Matomo
@matomo_org

Matomo

Matomo Analytics is the leading open analytics platform for web and Mobile. Formerly PIWIK, this tool is an open alternative to Google Analytics and features built-in privacy. With Matomo, you get complete control over your data.

Key Features:

  • User privacy protection
  • User-centric insights
  • Customizable and extensible
  • Easy to use
  • No data limits

Cost: FREE and paid plans available; Contact for a quote

47. Moz Pro
@Moz

Moz Pro

Moz Pro is an all-in-one suite of SEO tools. This tool helps you get higher rankings, quality traffic, and measurable results. Target the right keywords, create custom reports, and remove SEO complexity with Moz Pro.

Key Features:

  • Understand your visitors
  • Learn how people are searching for your products and services
  • Strategically target keywords with accurate keyword volume and difficulty metrics
  • Save keyword lists and then track and update them as needed

Cost: FREE trial available for 30 days

  • Standard: $99/month
  • Medium: $159/month
  • Large: $299/month
  • Premium: $599/month

48. SEMrush
@semrush

SEMrush

SEMrush is your all-in-one marketing toolkit. Digital marketers trust SEMrush’s analytical data and custom reports. This tool also provides a complete workflow for any SEO professional.

Key Features:

  • Unlimited access to analytical data, custom reports, and team-based projects
  • Provides in-depth analysis that easily can be incorporated into your digital marketing strategy and improve your performance
  • Delivers a trusted source of data that is easy for the whole team to access

Cost:

  • Pro: $99.95/month billed monthly or $999.40 annual fee
  • Guru: $199.95/month billed monthly or $1,999.40 annual fee
  • Business: $399.95/month billed monthly or $3,999.40 annual fee
  • Enterprise: Contact for a quote

49. SimilarWeb
@SimilarWeb

SimilarWeb

SimilarWeb provides global multi-device marketing intelligence that helps you understand, track, and grow your digital market share. It also is the tool you need to optimize your digital effectiveness, discover trends as they happen, and see all your competitors’ traffic.

Key Features:

  • Benchmark against your competitors and industry
  • Uncover your competition’s analytics and online strategy
  • Identify emerging trends and new players
  • Understand consumer intent and journey

Cost:

  • Free: FREE – 5 results/metric, 1 month of mobile app data, and 3 months of web traffic data
  • Premium: Contact for a quote – Up to unlimited results/metric, up to 28 months of mobile app data, and up to 3 years of web traffic data

50. Statcounter
@statcounter

Statcounter

StatCounter simplifies web analytics. With activity alerts, you’ll never miss an important website visitor again. This tool’s powerful real-time analytics also make it easy for you to track, analyze, and understand your visitors.

Key Features:

  • Live visitor map with real-time visual feedback about the location of your visitors
  • Reveal relevant information on your stats by filtering by browser type, platform, country, ISP, referrer, and more
  • Use labels to add descriptive information about visitors to track them as they visit, leave, and return to your site
  • Visitor paths, bounce rate, and more

Cost: FREE trial available for 30 days